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February 28, 2020
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Sebastian Long's Blog   Expert Blogs


Sebastian Long is a Games UX Researcher at Player Research, based in Brighton and Montreal.

By applying research, behavioural observation, games analytics and player psychology to game development, Player Research make video games more playable, enjoyable and exciting for their target audience: helping to deliver on the designers' creative intent.

Since 2012 Seb has consulted and conducted research to improve 200+ shipped games, spanning every genre, platform and audience, totaling in excess of 3 billion sales and downloads. From chart-topping blockbusters including FIFA and LEGO, to mobile hits including Talking Tom, Hungry Shark, CSR Racing, and indie successes such as Blackwood Crossing, Remember Me, and many more titles across all platforms.

Twitter: @seb_long



Expert Blogs

Posted by Sebastian Long on Mon, 02 Oct 2017 10:01:00 EDT in Business/Marketing, Design, Production
For developers unfamiliar with UX or wanting an easy overview: What is Games UX? What does it do for you and your team? How can I know if my game needs UX attention? What is the difference between UX and UI?

Running a great playtest means considering playtester’s every sight, sound and smell to avoid biasing or influencing their feedback. So what should a playtest smell like?

Posted by Sebastian Long on Wed, 20 Jul 2016 01:03:00 EDT in Design, Production, Art, Social/Online, Smartphone/Tablet
Why does Pokémon Go need propping-up from the hundreds of how-to guides that have popped up this week? This article highlights how Niantic have broken or ignored principles for designing a learnable game.

How and why you should be budgeting 5% of your development funds on these 5 player-centric activities

Posted by Sebastian Long on Sat, 14 Jun 2014 08:11:00 EDT in Business/Marketing, Design, Indie, Smartphone/Tablet
How can two similar games have such disparity in success? What stopped Ironpants matching Flappy Bird's overnight fame, and why did either succeed at all? We compare these games to reveal nuance in design, and the importance of focus on player experience.

Posted by Sebastian Long on Fri, 15 Nov 2013 11:52:00 EST in Design, Production, Indie
Finding the budget and time for playtesting and user research is easy for large studios, but what about indie teams? Player Research and Micro Macro Games uncover the value of playtesting on the gorgeous hidden object puzzler Morphopolis.

Sebastian Long's Comments

Comment In: [Blog - 10/02/2017 - 10:01]

Hey Michael, thanks for your ...

Hey Michael, thanks for your thoughts here. r n r nOf the roles outlined, UX Designers have the most overlap with traditional design and development roles, for sure resultantly, many gamedev teams don 't employ UX Designers. If this is done with eyes-wide-open, then fine. I 've explored the types ...

Comment In: [News - 02/22/2017 - 12:02]

Very much looking forward to ...

Very much looking forward to chatting about games UX all day with you all :

Comment In: [Blog - 07/22/2016 - 03:31]

Great article Chris, thanks for ...

Great article Chris, thanks for the shoutout at the end. Your points about mentorship are interesting: do you think that a any other game could rely on mentorship as a tutorialisation approach Pok mon has this unique trifecta of being a mega-brand lots of people playing it , with geo-location ...

Comment In: [Blog - 07/20/2016 - 01:03]

Thanks for your thoughts and ...

Thanks for your thoughts and kind words. You 're right - Pok mon is granted an advantage over, say, Minecraft, of impromptu real-life meet-ups as well as online tutorials. I had written a little aside about the city/rural divide of Pok Stops thereby affecting these communities meeting , but it ...

Comment In: [Blog - 06/14/2014 - 08:11]

Hi Phil, thanks for commenting. ...

Hi Phil, thanks for commenting. For clarity, I haven 't tried here to conclusively explain why Flappy Bird was a success in its own right - there are many more factors than covered above, of course. r n r nI agree that focusing on simplicity is key having an interaction ...

Comment In: [Blog - 04/21/2014 - 10:47]

Great article, looking forward to ...

Great article, looking forward to reading your next one