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September 17, 2021
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Sheldon Laframboise's Blog   Expert Blogs


Lead Designer at Behaviour Interactive

Lover of all things furry, passionate gamer designer and all around nice guy.  I have been in the industry just over 11 years now with experience in creative direction, game and systems design, monetization, and extensive experience working with licensed properties.  I have just launched a free to play mobile analysis service along with some of my most talented friends.

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Twitter: @Slafram



Expert Blogs

In this article I examine Futurama: Game of Drones. I break it down to showcase how a powerful brand does not necessarily make a successful product when there is lack of innovation.

Posted by Sheldon Laframboise on Mon, 22 Feb 2016 07:48:00 EST in Design, Production, Social/Online, Smartphone/Tablet
This is a comprehensive analysis of Supercell's latest title, Clash Royale. I examine the product from a holistic perspective and breakdown core innovative elements to learn from.

Posted by Sheldon Laframboise on Tue, 06 Aug 2013 12:39:00 EDT in Design, Production, Console/PC, Social/Online
Discussing the freemium and retention systems design of the most played game in the world: League of Legends.

Posted by Sheldon Laframboise on Sat, 22 Jun 2013 02:17:00 EDT in Design, Console/PC, Indie
So just how exactly can a urine soaked fly help improve your design and user experience? Read on to discover the power of the human subconscious!

Posted by Sheldon Laframboise on Sat, 22 Jun 2013 02:07:00 EDT in Design, Smartphone/Tablet
Discussing some of the finer nuances of the system design that drives Candy Crush Saga to be the most popular and profitable mobile game on the market.

Sheldon Laframboise's Comments

Comment In: [News - 08/11/2014 - 11:06]

There is some weird opinions ...

There is some weird opinions in this article. But the one I find most bizarre is saying that an ARPU of 1.32 is terrible. League of Legends ARPU is in the top 10 of F2P PC games. The number one slot is held by World of Tanks at over 4.51 ...

Comment In: [Blog - 08/06/2013 - 12:39]

There 's some good points ...

There 's some good points here. The Pokemon style Gotta catch 'em all is a huge player progression driver. Giving the player something to always strive for brings them back and gives the player a meta game. r n r nOn top of this, some good counter arguments are made ...

Comment In: [News - 07/08/2013 - 01:16]

Usually the most bitter people ...

Usually the most bitter people are the ones that get fired... I would take a lot of anything said with a grain of salt. Professionally she should just move on and look for other work with a bit of grace. Turning this into a press event is just going to ...

Comment In: [Blog - 06/22/2013 - 02:07]

Hey everyone, firstly I really ...

Hey everyone, firstly I really appreciate the discussion on the article and your opinions are really valuable. Christopher really brought up a good point, effectively utilizes its data metrics and actively modifies its designs as needed. The flawless use of these metrics has really enabled them to bring the ...