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December 2, 2021
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Simon Ludgate's Blog   Expert Blogs


Simon Ludgate has worked at numerous game companies, including Strategy First, Electronic Arts, and Gameloft, as well as a journalist and radio personality with GameSHOUT Radio. He recently obtained his Master of Information degree from the University of Toronto iSchool, with a focus on Knowledge and Information Management. His areas of expertise are broad, though he has a particular interest in massively multiplayer online games, both subscription- and micropayment-based. He currently maintains a blog at and can be contacted through that site.

Twitter: @SimonLudgate


Expert Blogs

Posted by Simon Ludgate on Tue, 25 Feb 2014 02:57:00 EST in Business/Marketing, Design, Console/PC, Social/Online
No lack of furor over Blizzard's decision to sell level 90 characters for $60, but I take aim at their justification that a lower price would devalue the "accomplishment" of leveling manually.

Posted by Simon Ludgate on Wed, 22 May 2013 06:45:00 EDT in Business/Marketing, Console/PC
A look at the possible marketing decisions behind the Xbox One... and why "you" may not be the target market.

Posted by Simon Ludgate on Fri, 22 Feb 2013 02:45:00 EST in Business/Marketing, Console/PC, Social/Online
The Playstation 4 will be offering tremendous connectivity options, including sharing video, streaming games, and downloading full titles. But how will that work in the Great White Bandwidth Capped North?

Posted by Simon Ludgate on Wed, 05 Dec 2012 04:20:00 EST
Blizzard Entertainment has a Strategic Initiatives team. Do you?

When players churn out of your game before they get past the load screen, you have a major problem.

Posted by Simon Ludgate on Wed, 31 Oct 2012 02:00:00 EDT in Business/Marketing, Serious
Dealing with the issue of second-hand games, piracy, and basic market theory.

Simon Ludgate's Comments

Comment In: [News - 06/29/2015 - 05:43]

Fallout Shelter felt like a ...

Fallout Shelter felt like a bit of a throw-away game, and I don 't mean that in a bad way, but rather that it felt like it 's purpose was to hype Fallout 4 rather than be a fantastic game in and of itself. But, ironically, it really is quite ...

Comment In: [News - 05/29/2015 - 10:25]

I think, while an interesting ...

I think, while an interesting examination of alignment, this fundamentally misses the ethical conflict that has long persisted in Western philosophy: the deontological and consequentialist views. r n r nI 'm sure I 'll get blasted for oversimplifications here, but the basic idea at stake is determining what one ought ...

Comment In: [News - 03/23/2015 - 05:00]

Outside of going free-to-play or ...

Outside of going free-to-play or requiring the game to connect to a server to play it, we re still looking for a better solution. r n r nHere 's the obvious solution: just don 't put in any DRM. Pirates gonna pirate. As you noted, all the work of adding ...

Comment In: [Blog - 03/19/2015 - 01:47]

You say We think this ...

You say We think this players dropping out of games is what s been happening these last 4 weeks. r n r nYou shouldn 't have to think that, you should know that that 's the kind of data you should be tracking from each play session. How many games ...

Comment In: [News - 10/21/2014 - 07:47]

My take: it 's the ...

My take: it 's the game. r n r nI think Kickstarter is particularly well suited to certain types of games: genres that publishers have neglected for a long time. Many of the big successful Kickstarters have been games that we haven 't seen the like of for far too ...

Comment In: [Blog - 09/30/2014 - 01:46]

Why does your analysis not ...

Why does your analysis not take into account the seemingly successful releases of two of those large funded Kickstarter projects, specifically 2013 's Divinity: Original Sin and 2012 's Wasteland 2 Would you not think that, following the successful completion of these projects, the community would be re-invigorated and looking ...