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January 27, 2020
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Sven Lubek's Blog


A seasoned ad tech expert with unrivaled knowledge of performance marketing, Sven Lubek is passionate about creating technology and tech-driven mobile marketing solutions. Sven is a serial entrepreneur, having founded over 25 companies — including WeQ, Browsergames, AdEx, — across 15 different industries, with a range of these firms benefiting from extremely high profits. As Managing Director at WeQ, Sven applies his leadership experience to help shape and drive top-notch strategies, innovation and processes revolving around growth.


Member Blogs

Posted by Sven Lubek on Mon, 23 Dec 2019 10:10:00 EST in Business/Marketing, Design, Console/PC, Indie, Social/Online, VR
As 2020 approaches, the gaming landscape that encompasses console, mobile, AR, VR and more will continue to make a dramatic shift. Here are six key gaming trends in 2020 that you should consider for your development roadmap.

Posted by Sven Lubek on Mon, 04 Nov 2019 10:08:00 EST in Business/Marketing
Taking app marketing strategies from Eastern to Western markets isn't as straight-forward as one would think. Here, we take an inside look at actual RPG mobile app campaigns with global game publishers to highlight the successes and challenges.

Posted by Sven Lubek on Mon, 30 Sep 2019 10:24:00 EDT in Programming, Production, Indie, Smartphone/Tablet
Are you building a mobile game? You’ll be looking at ways of improving and developing your game further before it hits the app stores. This is where game balancing comes in. To create a well-balanced game, here are some of the key steps you can take.

Posted by Sven Lubek on Mon, 15 Jul 2019 11:11:00 EDT in Business/Marketing
Mobile games are set to reach 60% market share of all gaming consumer spend in 2019. Hyper-casual games will be driving download growth in 2019. Beating the competition in this saturated industry requires knowledge, skills and organization.