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January 22, 2018
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Tadhg Kelly's Expert Blogs

Posted by Tadhg Kelly on Wed, 22 Sep 2010 01:16:00 EDT in
Last year I wrote that Zynga and other social game companies had troubling times ahead. This year, how have they fared? Are social games prospering or are they actually done?

Posted by Tadhg Kelly on Sat, 18 Sep 2010 04:26:00 EDT in Business/Marketing
I can't wait for the day when I don't buy console game discs any more.

Posted by Tadhg Kelly on Fri, 10 Sep 2010 10:22:00 EDT in Design
80% of the work that goes into a modern videogame is waste. Wasted game mechanics, engine work, game modes, cut-scenes, all sorts. How do you expose that waste early enough? Measurement and the authority to do something about it.

Posted by Tadhg Kelly on Mon, 12 Jul 2010 01:41:00 EDT in
Microsoft are going in the wrong direction with Kinect, producing what appears to be a mismatched product for audiences that don't care, and at the same time drifting away from where their brand is strong. Do you agree

Posted by Tadhg Kelly on Fri, 12 Feb 2010 06:02:00 EST in
Google Buzz launched this week and already looks set to cause some upset in the landscape. With the advent of a more open kind of social networking (such as Buzz), what will the effect on social games be?

Posted by Tadhg Kelly on Tue, 02 Feb 2010 04:08:00 EST in
The old PR-driven way of spreading marketing stories doesn't work so well any more. Authenticity (or being true, in plain speaking) is the new PR.

Posted by Tadhg Kelly on Tue, 26 Jan 2010 08:08:00 EST in Design
With many social games essentially being games that play themselves, has the social game industry created a compulsive rather than addictive game format, and if so what should be done about that?

Posted by Tadhg Kelly on Fri, 22 Jan 2010 10:57:00 EST in
We may well see increased competition in Facebook games soon to counter significant changes in the platform that will dampen down some of the easier viral channels. One potential result is a kind of price war.

Posted by Tadhg Kelly on Thu, 21 Jan 2010 08:31:00 EST in
The mistake that most game makers are making today is failing to build a compelling story. Not a game story, a marketing story.

Posted by Tadhg Kelly on Fri, 18 Dec 2009 07:45:00 EST in
This week, Zynga lifted $180m in investment and seem set to conquer social gaming for ever. In this article I argue that the Zynga model has some serious problems on its horizon and is in real danger of falling behind the times.

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