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May 8, 2021
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Tara Brannigan's Blog   Expert Blogs

 

My Background

Throughout my career I've worked as a Community Manager, Community Marketing Manager, Customer Relationship Manager, and a variety of other random things.

 

Feel free to go creep my LinkedIn profile here: https://nz.linkedin.com/in/tarabrannigan

 

My professional focus for the past 6+ years has been centered around building great communities established on a foundation of trust, empathy, and genuine relationships. The majority of my experience has been centered around the Game Development industry, but the general concepts, tactics, and advice translates across industries.

 

Games I've Worked On

- 1 vs 100 for Xbox LIVE, Xbox

- Project Spark, Xbox

- Zuma Blitz, PopCap

- Hidden Agenda, PopCap

- Rival Stars Basketball, PikPok

- Turbo FAST, PikPok / DreamWorks

- Into the Dead, PikPok

- Robot Unicorn Attack 2, PikPok/Adult Swim

- The Maze Runner Game, PikPok / Fox / Sticky Studios

 

And various others.

 
 

Expert Blogs


If you're unable to pay for user acquisition or direct advertising, how can you help ensure that you reach more players than those that have already downloaded your game? Enter: Social Sharing!



A high level overview of the areas outside of ‘make a great game!’ that should be considered before you launch. Not all of these may apply to your individual title, but it’s worth the exercise of considering each high-level area...


The reason for this post is simple: I've seen too many talks and articles stating that the path to success in game development is to 'make a great game'. In a market brimming with 'great games', how do you stand out? What's your strategy?



Tara Brannigan's Comments

Comment In: [Blog - 10/20/2015 - 12:00]

Heya Lasse It really depends ...

Heya Lasse It really depends on what you 're attempting to accomplish, how larger your playerbase currently is, and where you expect it to be in 6m-1yr. Longer term, community management is absolutely a full time role, though I understand that not all start-ups are able to accomplish that at ...

Comment In: [Blog - 10/14/2015 - 03:46]

Thanks Joe r n r ...

Thanks Joe r n r nEdit: Gah, would probably help if I had actually replied to Joe 's comment. Derp.