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February 29, 2020
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Telly Lee's Blog


CEO and Lead Designer of Salad Hunters Inc.

Maker of Salad Hunt, a family-friendly kitchen destruction game for mobile. Packing comic book art, silly jingles, and simple fun into the palm of your hands.

Proud gamer since the 5 1/4 inch floppy disk and NES.

Twitter: @saladhunt
Email: [email protected]


Member Blogs

Posted by Telly Lee on Tue, 02 Apr 2019 09:26:00 EDT in Business/Marketing, Production, Indie
Success as an indie game studio is a relative term. Some of us dream about winning an award, some want a million dollars, and others want a million downloads. Using baseball as an analogy, here’s how I measure financial success for an indie game studio.

Posted by Telly Lee on Fri, 01 Jun 2018 09:36:00 EDT in Business/Marketing, Indie, Smartphone/Tablet
Do fans matter? Thats the question I asked myself after catching up with some fellow indie developers that I had exhibited with at a recent B2C event. It depends on how you valuate your fans...

Posted by Telly Lee on Sun, 25 Feb 2018 10:12:00 EST in Business/Marketing, Production, Indie, Smartphone/Tablet
Last month, our team had a unique opportunity to showcase our game, Salad Hunt, at Taipei Game Show. It was certainly as big as we expected, but felt completely different from shows in the US like PAX.

Posted by Telly Lee on Mon, 02 Oct 2017 10:01:00 EDT in Business/Marketing, Design, Indie
Here are three questions I'm frequently asked about getting into indie game development and the tough answers not everybody wants to hear.

Posted by Telly Lee on Mon, 18 Jul 2016 12:44:00 EDT in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
Pokmon Go has taken the world by storm and will undoubtedly go down as one of the most successful mobile games of the era. As a mobile game developer, I cant help but be baffled at all the missteps that Niantic took with the game and its launch.

Posted by Telly Lee on Fri, 17 Jun 2016 09:32:00 EDT in
The problem with the worlds built by movies is that they inherently focus on a limited perspective. As a result, games create a much fuller world because they are forced to resolve all of these minor issues during the development process.

Telly Lee's Comments

Comment In: [News - 05/24/2018 - 06:59]

There 's literally millions of ...

There 's literally millions of Fortnite and PUBG mobile players that disagree with this

Comment In: [Blog - 10/23/2017 - 09:30]

Great list I think a ...

Great list I think a prime example of Pro-Innovation Bias that many indies will fall victim to is chasing innovation awards. They put a lot of effort into making a game for a very niche group, but as a result, deviate away from anything that could be financially successful. They ...

Comment In: [News - 07/11/2017 - 07:01]

Tencent the owners of Riot ...

Tencent the owners of Riot already has an official clone of LoL for mobile called King of Glory aka Honor of Kings . It is VERY successful in China, so it 's really a clone of that game and all of its mobile controls, more so than LoL directly. My ...

Comment In: [News - 07/11/2017 - 06:05]

Tilt Brush, made by Google, ...

Tilt Brush, made by Google, somehow qualifies as indie. I think that tells us quite a bit about what it means to other indie devs.

Comment In: [Blog - 08/04/2016 - 06:44]

Great info James I 'm ...

Great info James I 'm curious as to where the Middle East and Hong Kong/Singapore fall in this schedule as I see them as common soft launch markets as well... in phase 1 and 3 respectively

Comment In: [Blog - 07/20/2016 - 01:03]

Great post I wrote a ...

Great post I wrote a few days ago about the many mistakes that Pokemon Go made with its release and the general lack of instructions that would destroy any other developer. But in the end, having official Pokemon IP all mistakes. In sharp contrast, look at how Clash Royale was ...