Thomas Bidaux started his professional career in online games more than ten years ago at France Telecom, within the GOA team. His department grew from a one-man team in charge of the first French MMORPG La 4ème Prophétie, to the European organisation in charge of the most successful MMORPG on the market at the time, Dark Age of Camelot. 

In 2004, Thomas left France Telecom and Paris to set up the European subsidiary of the online game giant NCsoft in the UK. As Director of Development, he managed the team responsible for bringing several major MMOs to the European market, including Guild Wars and City of Heroes. As a participant in NCsoft's Global Portfolio Steering Committee, he led the company's efforts to expand its game portfolio with European-based development through various third party deals and the creation of a Brighton-based studio. He also headed the European team evaluating the group's global projects.

In April 2008, he left NCsoft to found the consulting agency that would later become ICO Partners where he currently runs the consulting activities on online games and market intelligence on the European market.