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Tom Leclerc's Blog   Expert Blogs


Tom Leclerc is App Store Optimization Manager at Wooga, located in the heart of Europe’s start-up capital, Berlin. He works to support developers of Wooga’s mobile and social games – from the fun, cuddly Jelly Splash to adventure titles, such as the story-driven Pearl’s Peril – with day-to-day keywording, testing and uploading.

Tom is an award-winning sales writer, blogger, SEO/ASO consultant, and has spent the last decade working for numerous high-profile companies including DHL, Hyatt Hotels Corp, Which? consumer group and UNISON, the UK’s largest trade union. Hit him up on twitter @TomLeclerc2, for up-to-date ASO news and tips. Tom lives in Berlin with his PC and Xbox. 


Expert Blogs

Posted by Tom Leclerc on Thu, 04 Jun 2015 01:25:00 EDT in Production, Smartphone/Tablet
With the release of Apple's new App Analytics module within iTunes connect, I thought it sensible to cover a few of the more confusing basics of the tool from an ASO point of view. Enjoy!

Posted by Tom Leclerc on Mon, 02 Jun 2014 04:53:00 EDT in Business/Marketing, Social/Online, Smartphone/Tablet
The key differences between Google Play and iTunes explained as comprehensively as possible. If you're a marketer or developer, this should help you understand how to approach both.

Tom Leclerc's Comments

Comment In: [Blog - 06/04/2015 - 01:25]

That 's a solid technique. ...

That 's a solid technique. Don 't forget keyword combinations and longer-tail keywords though. Not sure I would call keywords a marketing channel though. That suggests you can increase your visibility at will, or using money.

Comment In: [Blog - 05/06/2015 - 02:36]

I think keywords being dead ...

I think keywords being dead is overdoing it a bit. I think the key is in the name, app store OPTIMISATION. Using keywords is about optimising your app, rather than using it as your main source of traffic. Giving your app the best chance. Making keywords relevant is and always ...

Comment In: [Blog - 06/04/2015 - 01:25]

Thanks for the comment. That ...

Thanks for the comment. That is a point worth making again. There 's no SDK required for this, which is really nice, as it puts everyone on the same level. I guess you can see this as a 'my first ' analytics tool. : I also believe in, say, 2 ...

Comment In: [Blog - 06/02/2014 - 04:53]

Hey Usman, r n r ...

Hey Usman, r n r nSorry for not getting back sooner. r n r nFeel free to email me at Always happy to help. r n r nMultiplayer turn-based RPG sounds awesome. I 'd love to hear about it as well. r n r nT