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July 29, 2021
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Trevor McCalmont's Blog


Trevor is a content creator and analytics expert at GameAnalytics. He's a statistical and analytical wiz, graduating from Macalester College with a degree in Applied Math and Statistics.


Member Blogs

Posted by Trevor McCalmont on Tue, 04 Aug 2015 05:37:00 EDT in Business/Marketing, Indie, Smartphone/Tablet
App Store Optimization, or ASO, is an essential marketing tactic for game developers. App Store Optimization means improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results.

Posted by Trevor McCalmont on Thu, 09 Jul 2015 02:22:00 EDT in Business/Marketing, Design, Serious, Indie
Mobile game analytics can feel complicated, and there are hundreds of numbers to track. While there’s no one-size-fits-all policy for game analytics, there are some useful metrics that can help shed light on how you can improve your mobile game.

Posted by Trevor McCalmont on Fri, 21 Jun 2013 02:22:00 EDT
Upselling has been a powerful tool used in retail for decades. However, upselling at the wrong time or to the wrong person can not only annoy the consumer, but can also kill possible sales or turn consumers away.

Posted by Trevor McCalmont on Tue, 14 May 2013 02:30:00 EDT in Design, Smartphone/Tablet
The mobile space is quickly adopting analytics as a complement to game design, but right now we are reporting metrics that communicate very little information about what they are supposed to be measuring.

Posted by Trevor McCalmont on Fri, 08 Feb 2013 01:03:00 EST in Design, Smartphone/Tablet
Learn 5 ways to improve your analytics implementation! Mobile Games Analyst Trevor McCalmont discusses common pitfalls for mobile analytics and how to gain actionable insights from your data.

Trevor McCalmont's Comments

Comment In: [Blog - 02/28/2013 - 03:29]

If you have any questions ...

If you have any questions or comments about analytics or the metrics above, feel free to reach out to me at [email protected]

Comment In: [Blog - 12/11/2012 - 04:43]

Tutorials are there to help ...

Tutorials are there to help orient the player in a new game. The point is not that they are painful to get through, and as the author mentioned in Point 5, they should be short so players can get back to exploring the virtual world. r n r nThe chart ...