Viral is Founder and Chief Operating Officer of GetSocial (www.getsocial.im), a cloud-based mobile engagement platform that empowers mobile app developers to maximize user acquisition, engagement, retention, and monetization.
With the aim of improving the discovery of quality apps, Google made changes to its Play Store algorithm. A lot of the ranking criteria now tips towards user engagement.
Study with SEGA HARDlight on what makes some games go viral, while the others struggle to keep their acquired users engaged. The study includes insights from more than 40,000 players who had been invited to the game Sonic Forces: Speed Battle
With Angry Birds, Rovio has produced some of the most impressive mobile growth statistics in the industry Ė $12 billion in revenue in 2012 and an estimated $50 billion in 2017. According to Rovio, their titles received over 3.7 billion downloads!
Successful apps donít just happen. They are strategized for and our app marketing experts drilled down the strategies that you should be using to hit virality this year.