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September 24, 2017
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William Grosso's Expert Blogs

Posted by William Grosso on Mon, 13 Jun 2016 05:32:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
With the cost of acquiring new users rising every year, free-to-play game developers should strongly consider adding daily log-in rewards. This post explains how to optimize this mechanic through long-established behavioral economicsí principles.


Posted by William Grosso on Mon, 14 Mar 2016 06:27:00 EDT in Smartphone/Tablet
There's 2 important varieties of dynamic pricing in mobile games: The price of IAPs, and the virtual currency price of in-game goods. Both are important but serve very different use cases. This post explains both -- and why it's key to keep them separate.


Posted by William Grosso on Tue, 02 Feb 2016 01:37:00 EST in Business/Marketing, Smartphone/Tablet
Mobile game revenue is overwhelmingly in-app purchase-based in recent years, but for several reasons, many AAA publishers are still selling their games as premium paid apps. Here's 3 proven IAP revenue strategies which don't hurt gameplay worth trying.


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