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October 21, 2017
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Xing Wang's Blog   Expert Blogs


Xing Wang was most recently an Executive Producer at Zynga, and previously a Producer at Microsoft Game Studios and held PM roles in Xbox and MSN teams. At Zynga he lead teams in charge of games such as Ayakashi (a highly profitable card battler game) and Ruby Blast (which was named by Facebook as one of the top 25 games of 2012), and contributed to many other titles. Currently, he is the Co-founder of a start-up, Moesif . He has Bachelor's and Master's degrees in Computer Science from MIT. His articles (published on gamasutra and on other media) can be found here:



Expert Blogs

Posted by Xing Wang on Fri, 11 Apr 2014 11:33:00 EDT in Design, Production, Social/Online, Smartphone/Tablet
The importance of story in games is often controversial, especially in F2P games/GaaS. The decision of adding stories or not to a F2P game often pits designers against Product Managers (PMs) on the same team and data vs. intuition.

Posted by Xing Wang on Wed, 19 Mar 2014 11:03:00 EDT in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
Events are proven to drive revenue and increase engagement for many mobile F2P games in different genres. The goal of this article is to give game designers some insight on how to best effectively leverage this mechanism in their games.

Posted by Xing Wang on Fri, 14 Mar 2014 02:04:00 EDT in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
As F2P games becomes the dominate business model in the mobile gaming and online gaming world, every game needs to think about monetization and bake it into the design. A tool to use is called monetization stack.

Xing Wang's Comments

Comment In: [Blog - 04/11/2014 - 11:33]

Yes, for events, we do ...

Yes, for events, we do have storylines, especially for Raid and Tower events, it is quite easy to lay in stories. Like when you reach certain level of a tower, we 'll have more of the storyline revealed. This keep player going as they want to find out what happens ...

Comment In: [Blog - 04/10/2014 - 04:58]

Great article. ...

Great article.

Comment In: [Blog - 03/19/2014 - 11:03]

That is why reward design ...

That is why reward design for an event is so important. The rewards has to be compelling, and you should have something for everyone from whales to new users. A lot of users who after getting the lower level rewards, would post on forums, and tell people that they are ...

Comment In: [Blog - 03/14/2014 - 02:04]

I think trying making game ...

I think trying making game fun and this article 's topic are orthogonal issues. Actually for a game to make money, it has to be fun first. The top 5 won 't pay unless the game is fun in the first place. But ultimately making games is a business. It ...