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Yevgen Grishenko's Blog


Business Performance Manager in Gameloft Kharkiv Studio.

Projects that I`m involved (and was involved) in:

- GT Racing 2 (retired);

- Asphalt Nitro (retired);

- Gangstar Vegas;

- Asphalt 8.


The topics that fascinate me are monetization (gachas, bundles, currencies, special events) and game design that not only pushes users to pay, but which do it in engaging, not abusive way.


Member Blogs

Posted by Yevgen Grishenko on Fri, 07 Jul 2017 04:31:00 EDT in
Heuristic evaluation is a powerful tool for analyzing possible UI/UX design drawbacks. Used mainly for apps, it may be applied to games too, and in this article I made an attempt to analyze Star Wars: Galaxy of Heroes currency and IAP shop with this tool.

Posted by Yevgen Grishenko on Mon, 20 Mar 2017 09:25:00 EDT in Business/Marketing, Design, Social/Online, Smartphone/Tablet
Game industry evolves rapidly and YoY changes may completely shift the market. Sometimes it may be useful to revise "wisdom of the past". The post contains list of GDC presentations that touch fields of monetization, retention and game design in genral.

Posted by Yevgen Grishenko on Thu, 09 Mar 2017 09:54:00 EST in Business/Marketing, Design, Smartphone/Tablet
The article is devoted to gacha - origin and how it`s differ in Japanese F2P games and Western ones. Advanced game designers will not find anything groundbreaking, but beginners in the field may find some interesting points for inspiration.

Yevgen Grishenko's Comments

Comment In: [Blog - 04/04/2017 - 09:48]

Thanks a lot for the ...

Thanks a lot for the article Wery interesting.

Comment In: [Blog - 03/23/2017 - 06:07]

Hello, Celia. Thanks a lot ...

Hello, Celia. Thanks a lot for this overview and other Game UX articles Very informative and useful.

Comment In: [Blog - 03/21/2017 - 04:59]

Thanks for the article, Cory ...

Thanks for the article, Cory Wery interesting experience. r n r nPlease, may you tell why yoy ve picked up UE4 for the game It seems that this project doestn t reuire such engine. My best guess - because of Blueprints :