Yongcheng Liu's Blog
Yongcheng is the director of NetEase Games Thunder Fire User Experience Center, with 15 years of experience in game industry.
He graduated from Peking University with a master's degree in computer science. He leads a team of more than 100 employees, including 17 GDC speakers, and is responsible for the UX research/design and big data support of many well-known titles: Ghost Mobile, Justice, Naraka: Bladepoint, UNO, PHASE10, Conqueror's Blade, etc.
At NetEase, he is also an expert in the field of data analysis and user research. In addition, he has rich experience in game planning and has multiple years of experience as a game design director, being responsible for the development and publishing of multiple titles.
In the Core Concept of GDC 2020 and 2022, he gave lectures on MMORPG's economic system and user research methods.
Member Blogs
This article tries to analyze different maps that are suitable for different types of games, including mini-maps.
For these "fathers" as the main character, how can they make players who have no relevant life experience to become a qualified "good father" in-game? In this article, I will try to explain this from three aspects: character image, gameplay and narrative.
This article talks about how gamification can be integrated into the design process of many other areas to enhance user engagement and participation.
This article tries to analyze how Dread Hunger become popular among global players.
In this article, I will talk about the development history of the user experience of game vehicles and their role in upgrading player experience with relevant game cases, hoping to bring some inspiration.
This blog reviews the reasons for the success of Battle Pass and tries to reveal how the design of tasks and Battle pass can complement each other.