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Game Contractor Profile

Gaming Insight Research Group, Inc.

235 2nd Avenue
Suite 1N
New York NY 10003
United States
[email protected]
Phone: 404.771.4196

Category: Industry/Market Research
QA/Testing Firm

Description: Gaming Insight performs qualitative and quantitative marketing research exclusively for the electronic entertainment industry. We perform focus testing, user experience interviews, in-home ethnographies, in-store shop-alongs, surveys, and more. We explore consumers' needs, wants, motivations, reactions, social influences, and preferences on a deep, fundamental level -- enabling our clients to make informed development and business decisions.