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Updates » Business/Marketing
Sony reverses course, will keep PS3, Vita stores online  
by Bryant Francis [04.19.21]
Sony has announced it will be keeping the PlayStation 3 and PlayStation Vita stores online after public pressure. The PlayStation Portable store was not so lucky.
Console/PC, Business/Marketing

Path of Exile dev apologizes to players for letting streamers skip login queues  
by Chris Kerr [04.19.21]
Path of Exile lead developer Chris Wilson has apologized to players after a marketing campaign for the title's Ultimatum expansion backfired. 
Console/PC, Business/Marketing

The simplest trailer to make for your Steam page  
by Gamasutra Community [04.19.21]
Valve itself recommends you put your Steam page up as soon as possible, but one major hurdle for first time and hobbyist developers is making a trailer. Here are my recommendations for how to make a minimum viable product Steam trailer.
Console/PC, Indie, Business/Marketing

Sponsored: Effective methods and best practices for mobile game commerce  
by Staff [04.19.21]
A multi-platform experience allows you to access new markets, gain more freedom in your marketing efforts, and connect to your players directly from a branded e-commerce site
Smartphone/Tablet, Indie, Business/Marketing, Whitepaper

GameStop CEO George Sherman will step down later this year  
by Chris Kerr [04.19.21]
The company said Sherman will be stepping down on July 31, 2021, or sooner if a successor can be found. 
Business/Marketing

Blog: The IAP merchandising playbook - Part 2  
by Gamasutra Community [04.19.21]
When viewing visual elements our eyes naturally gravitate to certain features. By being deliberate in how we structure information, we can guide the user’s experience and streamline their purchase decision.
Business/Marketing

Report: Amazon cancels Lord of the Rings game over dispute with Tencent  
by Chris Kerr [04.19.21]
Amazon Game Studios has cancelled an upcoming Lord of the Rings title over a contractual dispute between itself and Tencent.
Production, Business/Marketing

The Games Fund launches with $50M to support devs in US, Europe  
by Alissa McAloon [04.16.21]
A team of game industry investors and creators has launched a new $50 million fund with the goal of putting its resources, both financially and professionally, behind game developers.
Console/PC, Indie, Business/Marketing

Square Enix shoots down acquisition rumors  
by Alissa McAloon [04.16.21]
Square Enix isn't currently looking for a buyer, nor is the Japanese company looking to sell off any of its subsidiaries despite a Bloomberg report claiming otherwise.
Console/PC, Business/Marketing

Hitman and Project 007 developer IO Interactive opens Barcelona studio 1
by Chris Kerr [04.16.21]
Hitman developer IO Interactive has opened a new studio in Barcelona as it continues to scale up.
Console/PC, Production, Business/Marketing

PUBG owner Krafton applies for preliminary approval ahead of potential IPO  
by Chris Kerr [04.16.21]
Kratfon, the video game holding company that owns PlayerUnknown's Battlegrounds, has applied for preliminary approval for an initial public offering.
Console/PC, Smartphone/Tablet, Business/Marketing

Facebook has enabled software subscriptions for Oculus Quest  
by Chris Kerr [04.16.21]
The company said it wants to give developers the ability to "seamlessly delver" new content, features, and tools to app subscribers.
VR, Business/Marketing

Get a job: Join 505 Games as a Sr. Product Marketing Manager  
by Staff [04.15.21]
The Senior Product Marketing Manager will be joining a close-knit team of experienced professionals to bring free-to-play titles on mobile, console, and PC to market.
Business/Marketing, Recruitment

Cyberpunk 2077 dev CD Projekt estimates record revenue for 2020  
by Alissa McAloon [04.15.21]
CD Projekt isn't due to share its full-year financials until April 22, but that hasn't stopped the Cyberpunk and The Witcher developer from sharing a sneak peek at estimated figures ahead of time.
Console/PC, Business/Marketing

Mobile publisher and marketing platform AppLovin nets $2 billion through IPO  
by Chris Kerr [04.15.21]
Mobile company AppLovin has raised $2 billion through an initial public offering that valued the company at $28.6 billion. 
Smartphone/Tablet, Business/Marketing

Blog: Publishing a game on Epic Games Store - Three (not so) simple steps 1
by Gamasutra Community [04.15.21]
Making sure your game reaches the widest audience used to be a straight-forward process: make your it available on the big digital storefronts, a few key retailers, and that was it. It all changed with Epic Games Store. How did we get there?
Console/PC, Indie, Business/Marketing

Sony details how it redesigned its PS5 packaging to help save the planet 1
by Chris Kerr [04.15.21]
Sony has explained how it's championing sustainability with its new PlayStation 5 packaging.
Console/PC, Business/Marketing

Apex Legends has amassed 100 million players in two years  
by Chris Kerr [04.15.21]
Apex Legends has amassed 100 million players worldwide, according to developer Respawn.
Console/PC, Business/Marketing

Oculus bringing Air Link wireless and native 120Hz support to Quest 2 headsets  
by Chris Kerr [04.14.21]
Oculus is bringing official wireless support to its Quest 2 headset using new 'Oculus Air Link' technology.
VR, Production, Business/Marketing

Blog: Going indie in the midst of a pandemic  
by Gamasutra Community [04.14.21]
This blog post is a look back at our experience during the first year of going indie at Gerdoo Games. This transition happened at the height of the pandemic.
Design, Business/Marketing