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August 17, 2019
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Updates » Business/Marketing
Activision Blizzard names David Messinger new chief marketing officer  
by Alissa McAloon [08.16.19]
Activision Blizzard has brought on its first chief marketing officer in David Messinger, a longtime employee of CAA.
Business/Marketing

Learn what works (and what doesn't) in AR/VR advertising at XRDC!  
by Staff [08.16.19]
Check out these cutting-edge XRDC talks on how industry leaders are are applying AR/VR/MR tech to develop unique, exciting experiences that inspire customer passion and encourage social sharing!
VR, Business/Marketing, XRDC

Steam's 'Follower' counts: A discoverability gem hidden in plain sight  
by Gamasutra Community [08.16.19]
GDC's Simon Carless zeroes in on one particular part of game discoverability: one particular hidden gem of a statistic - Steam's follower counts.
Console/PC, Indie, Business/Marketing

Klang secures $22.3 million in funding for SpatialOS-powered MMO Seed  
by Alissa McAloon [08.15.19]
Klang has now raised a total of $37.42 million for Seed's development.
Social/Online, Business/Marketing

Superhot Team aims to support 'weird but smart' devs with new indie fund  
by Alissa McAloon [08.15.19]
"We want to help enable a few more properly independent studios exist in the world," says the team. "Weird but smart money to weird but smart developers."
Indie, Business/Marketing

Discover what it takes to build great medical AR/VR/MR apps at XRDC!  
by Staff [08.15.19]
Attend XRDC in October to learn firsthand what it takes to design effective AR/VR experiences that can provide meaningful benefits to the healthcare industry and improve patient outcomes!
VR, Design, Business/Marketing, XRDC

Epic Games opens new Cologne studio with Factor 5 founders  
by Chris Kerr [08.15.19]
Epic has opened a new studio In Cologne, Germany, that'll be led by the founders of Star Wars: Rogue Squadron and Turrican developer Factor 5. 
Production, Business/Marketing

Bloodborne and Mass Effect 3 composer forms new audio production company  
by Chris Kerr [08.15.19]
Bloodborne and Mass Effect 3 composer Cris Velasco has founded a new "full-service audio production company" called The Audio Hive.
Audio, Production, Business/Marketing

Unity launches two new classroom tools to help teach programming  
by Chris Kerr [08.15.19]
Unity has officially launched a pair of new classroom tools called Create with Code and Unity Teach to help teach game design and computer science.
Production, Business/Marketing

XRDC Innovation Report reveals games remain the top focus for AR/VR/MR devs  
by Staff [08.14.19]
The results of this year's XRDC Innovation Report reveal that games truly are the driving focus for AR/VR/MR development, with Entertainment and Education following close behind.
VR, Business/Marketing

Tencent doubling down on season passes as mobile titles drive revenue  
by Chris Kerr [08.14.19]
Revenues and profits were up at Tencent during the last quarter, thanks in part to the performance of mobile games including Honour of Kings and PUBG Mobile.
Console/PC, Smartphone/Tablet, Business/Marketing

THQ Nordic acquires Darksiders dev Gunfire and racing studio Milestone  
by Chris Kerr [08.14.19]
THQ Nordic has closed out the first quarter of the fiscal year by announcing a flurry of acquisitions, including Darksiders developer Gunfire and racing game specialist Milestone.
VR, Console/PC, Production, Business/Marketing

Learn what makes for great location-based VR experiences at XRDC!  
by Staff [08.13.19]
Come to XRDC in October and learn firsthand what it takes to build and operate (and design games for) one of the largest free-roam location-based VR venues in Europe!
VR, Design, Business/Marketing, XRDC

The IGF 2020 call for judges is now open!  
by Staff [08.13.19]
IGF organizers seek new game developers, journalists and academics to be a part of the judging body for this competition, so if you think you'd be a good fit, apply before September 3rd!
Indie, Business/Marketing, IGF

Swedish studio Isbit Games shuts down after running out of funds  
by Chris Kerr [08.13.19]
Warp Shift and Zlatan Legends developer Isbit Games has shut down after running out of cash.
Production, Business/Marketing

Bohemia Interactive will modify all versions of DayZ to avoid Australia ban  
by Chris Kerr [08.13.19]
DayZ developer Bohemia Interactive has confirmed it plans to modify all versions of the game after it was banned by the Australian Classification Board.
Console/PC, Production, Business/Marketing

Singularity 6 secures $16.5 million to fund tech and game development  
by Chris Kerr [08.13.19]
Singularity 6, the fledgling LA studio founded by a group of former Riot staffers, has secured $16.5 million in Series A funding.
Console/PC, Production, Business/Marketing

Spilt Milk Studios cancels upcoming sci-fi MMO, Lazarus  
by Chris Kerr [08.12.19]
Spilt Milk Studios has canceled its upcoming sci-fi MMO Lazarus after deeming the project too much of a financial risk.
Console/PC, Production, Business/Marketing

PSA: Thursday is your last day to pitch Core Concepts talks for GDC 2020!  
by Staff [08.12.19]
GDC 2020 is still accepting pitches to present lectures, roundtables, and panels for the Core Concepts part of the event -- but submissions close this Thursday, August 15th at 11:59 PM PT! 
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing, GDC

Blog: The big game branding 101 3
by Chris Kerr [08.12.19]
A whistle-stop tour of game-branding from my experience in indie and triple-A publishing. This guide details seven actionable steps to creating an identity for your game - from concept to execution.
Design, Business/Marketing