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February 21, 2018
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Updates » Business/Marketing
Blog: How marketing drives engagement in free to play games  
by Gamasutra Community [02.21.18]
The role of marketing in free to play games is often underestimated. In the modern understanding of marketing, you need to accompany customers after purchases and make them an advocate for the brand.
Smartphone/Tablet, Business/Marketing

'Drinking from a sprinkler? That's me': How Switch has impacted devs in the game porting biz  
by Alan Bradley [02.21.18]
To suss out how the Switch has shaped the business of porting games, Gamasutra speaks to "port house" devs to gauge their feelings on the Switch -- and how long they think the boom will last.
Console/PC, Indie, Production, Business/Marketing

Sledgehammer Games co-founders leave for internal roles at Activision  
by Emma Kidwell [02.20.18]
Sledgehammer Games co-founders and directors of Call of Duty: WWII Michael Condrey and Glen Schofield have left the studio to pursue "new executive duties inside Activision." 
Console/PC, Business/Marketing

After 600 days of being banned, former CS:GO streamer sues Twitch  
by Emma Kidwell [02.20.18]
Former Counter-Strike: Global Offensive streamer James 'Phantoml0rd' Varga is suing Twitch for damages after being banned indefinitely from the platform back in July 2016.
Social/Online, Business/Marketing

Microsoft now lets viewers purchase games through Mixer streams  
by Alissa McAloon [02.20.18]
The streaming platform Mixer has introduced a feature that prompts viewers to purchase the games being played live on stream.
Console/PC, Social/Online, Business/Marketing

Get useful game dev insight from Google, Facebook, and more at GDC 2018  
by Staff [02.20.18]
GDC 2018 organizers highlight some cutting-edge sponsored dev days from experts at prominent organizations like Google, Facebook, Allegorithmic, and The Khronos Group!
Console/PC, Smartphone/Tablet, Business/Marketing, GDC

Add-on dev Flight Sim Labs under fire for using malware as DRM 3
by Alissa McAloon [02.20.18]
The add-on dev has received a fair bit of criticism after eagle-eyed Reddit users discovered a malicious program embedded in one of its downloadable Flight Simulator X planes.
Console/PC, Social/Online, Business/Marketing

Capcom will present a postmortem of Monster Hunter World at GDC 2018!  
by Staff [02.20.18]
Yuya Takuda, a longtime Capcom game dev who served as director on Monster Hunter World, will spend an hour speaking in rare detail about how the remarkable game was designed and developed.
Console/PC, Social/Online, Art, Audio, Design, Production, Business/Marketing, GDC

ESA argues against DMCA exemption for abandoned online games 8
by Chris Kerr [02.20.18]
The Entertainment Software Association wants to derail the Museum of Art and Digital Entertainment's efforts to preserve defunct online multiplayer games.
Console/PC, Business/Marketing

Empire & Puzzles dev Small Giant Games secures $41M  
by Chris Kerr [02.20.18]
Finnish mobile developer Small Giant Games has raised $41 million to extend its reach and bolster its dev team.
Smartphone/Tablet, Production, Business/Marketing

Frog Fractions 2 ARG co-creator reflects on what makes a good alternate reality game 1
by John Harris [02.20.18]
Hint: It's all about the narrative, not just the puzzles, as writer Justin Bortnick explains while he shares some of his thoughts on ARG design and his work on the ARG campaign for Frog Fractions 2.
Console/PC, Social/Online, Design, Business/Marketing, Video

PlayerUnknown's Battlegrounds' creator speaks about his path to game dev at GDC 2018!  
by Staff [02.19.18]
Brendan "PlayerUnknown" Greene will speak at GDC 2018 about how he went from modder to creative director on one of the biggest games in years, and the many lessons learned along the way.
Console/PC, Programming, Design, Business/Marketing, GDC

Nightdive Studios puts System Shock remake on hold 3
by Chris Kerr [02.19.18]
The crowdfunded reimagining was pitched as a faithful reboot of the 1994 classic, and pulled in $1.35 million in funding from over 21,000 backers when it landed on Kickstarter in the summer of 2016. 
Console/PC, Production, Business/Marketing

Polish studio CI Games 'significantly downsizes' dev team 1
by Chris Kerr [02.19.18]
"It is never easy to let go of friends and colleagues with whom we’ve worked for years, however I truly believe that it was the best way to move forward."
Console/PC, Business/Marketing

Blog: Flash games aren't dead, they're just in a coma  
by Gamasutra Community [02.19.18]
Why on earth am I robbing the grave of a dead Flash game from my teenage years, and, more importantly, why should you?

Video Game Deep Cuts: Florence & The Orange Monster Box  
by Gamasutra Staff [02.18.18]
This week's Video Game Deep Cuts highlights include a look at evocative smartphone title Florence, the anniversary of Valve's Orange Box, and a Monster Hunter buddy team-up service.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Despite increased downloads, Gameloft sees drop in daily and monthly average users  
by Emma Kidwell [02.16.18]
Gameloft saw a 12 percent growth in revenues from advertising activities and sales via app stores, with more than 2.5 million downloads per day across all platforms in 2017. 
Smartphone/Tablet, Business/Marketing

Gameloft facing lawsuit from outsourcing firm over copyright infringement 2
by Alissa McAloon [02.16.18]
The Vietnam-based outsourcing firm Glass Egg filed the suit in response to the use of a number of assets from the studio’s Asphalt series.
Smartphone/Tablet, Business/Marketing

Blog: Much ado about loot boxes 58
by Gamasutra Community [02.16.18]
Okay, let's talk about loot boxes. More specifically, let's discuss what they are, whether they constitute gambling, and whether they should be regulated.

Atari is entering the cryptocurrency biz with Atari and Pong Tokens 1
by Alissa McAloon [02.16.18]
The noted game maker is investing in a company behind a block-chain-based digital entertainment platform and kicking off a digital currency as a result.
Social/Online, Business/Marketing