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November 22, 2019
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Updates » Business/Marketing
GDC YouTube Top 5: NYU Game Center's Mitu Khandaker 1
by Staff [09.24.19]
Mitu Khandaker, CEO and technical director of Glow Up Games, professor at NYU Game Center, and GDC Advisory Board member, picks her top 5 GDC YouTube videos, from player inclusivity to writing modular characters for system-driven games.
Programming, Art, Design, Production, Business/Marketing, GDC

Come to XRDC for data-driven insights into the AR and VR markets!  
by Staff [09.24.19]
Get industry-leading AR/VR market insight at XRDC in San Francisco next month, the ideal place to meet and learn from some of the leading lights of the AR/VR/MR industries!
VR, Business/Marketing, XRDC

Dead Cells crosses 2.4M sales due to 'ridiculous' Switch performance  
by Chris Kerr [09.24.19]
Castlevania-inspired platformer Dead Cells has sold 2.4 million copies across all platforms, according to developer Motion Twin.
Console/PC, Business/Marketing

Sponsored: How to increase your pre-order pipeline and why pre-order sales are critical  
by Xsolla [09.23.19]
Pre-orders are an underutilized lifeline for game developers. Learn how to prepare, market, and launch your pre-order campaign with this free guide from Xsolla.
Console/PC, Social/Online, Business/Marketing

Play Pass and its library of 350 apps offers a different take on mobile subscriptions 1
by Alissa McAloon [09.23.19]
Though similar in concept, Google's Play Pass takes a slightly different approach toward changing how Android users interact with both free-to-play and premium mobile games and apps than Apple’s Apple Arcade.
Social/Online, Smartphone/Tablet, Business/Marketing

PlayStation teams with UN to reduce carbon footprint of game hardware  
by Chris Kerr [09.23.19]
PlayStation has joined forces with the United Nations to fight climate change through the 'Playing for the Planet' initiative.
Console/PC, Business/Marketing

Borderlands 3 has sold over 5 million copies in five days 2
by Chris Kerr [09.23.19]
Borderlands 3 has sold over 5 million copies in five days, with the bombastic shooter selling twice as many copies as its predecessor Borderlands 2 during that launch window.
Console/PC, Business/Marketing

Sponsored: An easy way for devs, publishers to comply with new EU payment rules  
by Xsolla [09.23.19]
At 16.9% of global gaming revenue, Europe is a key market for game developers —but you need to comply with PSD2 to succeed here. Find out how 3D Secure 2.0 is the best way to comply in this must-read article.
Console/PC, Business/Marketing

Video Game Deep Cuts: Sayonara, Switch Lite, Wild Herds 1
by Simon Carless [09.20.19]
This week's highlights include the gorgeous Sayonara Wild Hearts & the launch of the Switch Lite, as well as a doc on the making of Them's Fighting Herds, Borderlands 3, and lots, lots more.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Control's Epic Games Store exclusivity initially cost Epic $10.45 million 4
by Alissa McAloon [09.20.19]
There’s not much context given for the payment, but 505 parent Digital Bros attributed €9.49 million in Control-related income to a digital marketplace that sought an exclusivity agreement in a recent financial report.
Console/PC, Social/Online, Business/Marketing

Google Stadia 'Founder's Edition' pre-order bundle has sold out in Europe  
by Chris Kerr [09.20.19]
Google's director for games Jack Buser explained the Founder's Edition is also close to selling out in other territories like the U.S. and Canada.
Console/PC, Business/Marketing

Unity acquires game marketing and analytics specialist deltaDNA  
by Chris Kerr [09.20.19]
The engine maker claims the deal will help developers manage and optimize projects from creation towards release and beyond by integrating deltaDNA's suite of LiveOps tools into Unity.
Console/PC, Business/Marketing

Blog: Why you should invest more in community management  
by Gamasutra Community [09.20.19]
Growth, retention, happy players, and a goldmine for feedback. Let's not forget revenue generation, either. How though? Two words: Community Management.
Business/Marketing

Making people understand and care about your game 6
by Gamasutra Community [09.20.19]
An exploration into the customer value proposition, AKA the full, persuasive explanation as to why someone would want your game and what they’d get if they bought it.
Business/Marketing

Steam Labs rolls out new discoverability experiments  
by Chris Kerr [09.19.19]
The boffins over at Steam Labs have provided more details on two new experimental discoverability features heading to Steam.
Console/PC, Business/Marketing

NBCUniversal is closing its game publishing division  
by Chris Kerr [09.19.19]
NBCUniversal is shuttering its game publishing division after just over two years, resulting in an unknown number of layoffs.
Production, Business/Marketing

Reggie Fils-Aime joins New York Videogame Critics Circle board  
by Alissa McAloon [09.18.19]
Former Nintendo of America president and chief operating officer Reggie Fils-Aimé has signed on with the New York Video Game Critics Circle Board of Directors.
Business/Marketing

Video: A cautionary tale in community crisis management  
by Staff [09.18.19]
In this GDC 2017 talk EA's Emma Siu explores how to handle difficult circumstances in community management, how it can inspire trust and commitment, and how something amazing can arise from chaos!
Social/Online, Business/Marketing, Video, Vault

Top AR/VR companies sign on to sponsor XRDC in San Francisco  
by Staff [09.18.19]
Meet with representatives of Viveport, Elara Systems, and more sponsors of XRDC when it kicks off in San Francisco's Fort Mason Festival Pavilion next month!
VR, Business/Marketing, XRDC

Dragon Age: Origins lead writer David Gaider has formed a new studio in Australia  
by Chris Kerr [09.18.19]
Former Bioware scribe David Gaider has established an Australian studio called Summerfall Studios alongside fellow writer and narrative designer Liam Esler.
Production, Business/Marketing