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April 25, 2018
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Updates » Business/Marketing
Work hard, save money, stay true to vision, says Cuphead dev  
by Kris Graft [02.21.18]
Maja Moldenhauer, executive producer at Cuphead developer StudioMDHR, gave a high-level talk about making a run-and-gun shooter with no experience, barely any budget, and a whole lot of effort.
Console/PC, Indie, Art, Business/Marketing

The CEO of esports team Splyce explains the human side of professional play  
by Bryant Francis [02.21.18]
The CEO of Splyce dropped by the Gamasutra Twitch channel to discuss the business end of running an esports team.
Console/PC, Business/Marketing, Video, GDC

Blizzard using in-game rewards to promote Overwatch League streams on Twitch  
by Emma Kidwell [02.21.18]
In collaboration with Blizzard, Twitch announced today that in-game rewards can be earned byOverwatch League viewers.
Social/Online, Business/Marketing

For Xbox boss Spencer, inclusivity is key for successful company culture 2
by Kris Graft [02.21.18]
Speaking at DICE 2018 in Las Vegas this morning, Xbox boss Phil Spencer drew parallels between the best virtual worlds and a successful and inclusive company culture.
Console/PC, Business/Marketing

European regulator: Nintendo's strict eShop refund policy is unlawful  
by Alissa McAloon [02.21.18]
Thanks to Nintendo's strict no refund policy on eShop preorders and digital purchases, the NCC has accused the game company of practices that violate European law.
Console/PC, Social/Online, Business/Marketing

Discuss what esports can learn from traditional sports organizations at 3PM EST  
by Bryant Francis [02.21.18]
The owner of CS:GO professional team Splyce will be joining us at 3PM EST to talk about the future of professional esports!
Console/PC, Business/Marketing, Video

EGX is launching a third event in Berlin  
by Alissa McAloon [02.21.18]
EGX Berlin represents the UK-based events first show outside of the United Kingdom.
Business/Marketing

Nvidia, Unity, Microsoft and more sponsor innovative talks at GDC 2018  
by Staff [02.21.18]
Don't skip the great sponsored sessions at GDC 2018; industry leaders like Unity, Nvidia, & Microsoft are backing expert talks on everything from deep learning in game dev to running great live games!
VR, Console/PC, Smartphone/Tablet, Programming, Design, Business/Marketing, GDC

Blog: How to build your own marketing system 6
by Gamasutra Community [02.21.18]
Confused as to what marketing strategy to use? This post will help you organize your tactics and form a strategy to ensure people who are interested in your game will be with you on launch day.
Business/Marketing

Report: Fire Emblem Heroes pulled in nearly $300M during first year  
by Chris Kerr [02.21.18]
Fire Emblem Heroes has cemented its position as Nintendo's most successful mobile title to-date,earning five times more revenue than Super Mario Run during its first yea
Smartphone/Tablet, Business/Marketing

Blog: How marketing drives engagement in free to play games  
by Gamasutra Community [02.21.18]
The role of marketing in free to play games is often underestimated. In the modern understanding of marketing, you need to accompany customers after purchases and make them an advocate for the brand.
Smartphone/Tablet, Business/Marketing

How Switch's success is impacting devs in the game porting biz 1
by Alan Bradley [02.21.18]
To suss out how the Switch has shaped the business of porting games, Gamasutra speaks to "port house" devs to gauge their feelings on the Switch -- and how long they think the boom will last.
Console/PC, Indie, Production, Business/Marketing

Sledgehammer Games co-founders leave for internal roles at Activision  
by Emma Kidwell [02.20.18]
Sledgehammer Games co-founders and directors ofCall of Duty: WWII Michael Condreyand Glen Schofield have left the studio to pursue "new executive duties inside Activision."
Console/PC, Business/Marketing

After 600 days of being banned, former CS:GO streamer sues Twitch  
by Emma Kidwell [02.20.18]
Former Counter-Strike: Global Offensive streamer James 'Phantoml0rd' Varga is suing Twitch for damages after being banned indefinitelyfrom the platform back in July 2016.
Social/Online, Business/Marketing

Microsoft now lets viewers purchase games through Mixer streams  
by Alissa McAloon [02.20.18]
The streaming platform Mixer has introduced a feature that prompts viewers to purchase the games being played live on stream.
Console/PC, Social/Online, Business/Marketing

Get useful game dev insight from Google, Facebook, and more at GDC 2018  
by Staff [02.20.18]
GDC 2018 organizers highlight some cutting-edge sponsored dev days from experts at prominent organizations like Google, Facebook, Allegorithmic, and The Khronos Group!
Console/PC, Smartphone/Tablet, Business/Marketing, GDC

Add-on dev Flight Sim Labs under fire for using malware as DRM 3
by Alissa McAloon [02.20.18]
The add-on dev has received a fair bit of criticism after eagle-eyed Reddit users discovered a malicious program embedded in one of its downloadable Flight Simulator X planes.
Console/PC, Social/Online, Business/Marketing

Capcom will present a postmortem of Monster Hunter World at GDC 2018!  
by Staff [02.20.18]
YuyaTakuda, a longtime Capcom game dev who served as director onMonster Hunter World,will spend an hour speaking in rare detail about how the remarkable game was designed and developed.
Console/PC, Social/Online, Art, Audio, Design, Production, Business/Marketing, GDC

ESA argues against DMCA exemption for abandoned online games 12
by Chris Kerr [02.20.18]
The Entertainment Software Association wants to derailthe Museum of Art and Digital Entertainment's efforts to preserve defunct online multiplayergames.
Console/PC, Business/Marketing

Empire & Puzzles dev Small Giant Games secures $41M  
by Chris Kerr [02.20.18]
Finnish mobile developer Small Giant Games has raised $41 million to extend its reach and bolster its dev team.
Smartphone/Tablet, Production, Business/Marketing