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Updates » Business/Marketing
Tencent opens new L.A. office to consolidate workforce and enable further expansion  
by Chris Kerr [06.04.21]
Chinese tech and game company Tencent has opened a new office in Los Angeles that could house up to 300 employees.
Console/PC, Business/Marketing

Video game charts: a series of lenses  
by Gamasutra Staff [06.03.21]
Sure, you're looking at the top games on the Steam charts, but are those really the 'top games'? This and lots more discoverability takes in this latest round-up.
Console/PC, Smartphone/Tablet, Indie, Design, Production, Business/Marketing

Snowed In Studios launches new division to help high-flying brands make games  
by Chris Kerr [06.03.21]
Snowed In Studios has launched a new division called Scarab Games to help brands create console and PC games.
Production, Business/Marketing

Mobile esports platform Skillz buys marketing company Aarki for $150 million  
by Chris Kerr [06.03.21]
Mobile esports platform Skillz has acquired machine learning marketing company Aarki for $150 million in cash and shares.
Console/PC, Business/Marketing

Astro's Playroom dev Team Asobi is the newest internal PlayStation Studio  
by Chris Kerr [06.03.21]
Sony has officially inducted Astro's Playroom developer Team Asobi into its family of internal PlayStation Studios.
Console/PC, Production, Business/Marketing

Nintendo wants to turn a factory into a museum called the 'Nintendo Gallery'  
by Chris Kerr [06.02.21]
Nintendo is turning the land surrounding its Uji Ogura Plant into a new museum that will showcase and preserve many of its products.
Production, Business/Marketing

Blog: A 6 step guide to starting your own game studio 2
by Gamasutra Community [06.02.21]
Yvora is a video games startup created by an IT industry veteran. We have big plans, and wanted to share our experiences with other game developers.
Design, Business/Marketing

Dark Horse Comics opens video game division, wants to work with 'top' studios  
by Chris Kerr [06.02.21]
"I think most triple-A devs that I’ve talked to prefer their game dev team to build core gameplay and then fit an IP to it, versus shoving an IP down their throats. We're sensitive to that."
Console/PC, Production, Business/Marketing

Take-Two acquires Top Eleven developer Nordeus in $378 million deal  
by Chris Kerr [06.02.21]
Take-Two Interactive has acquired Top Eleven developer Nordeus in a deal worth up to $378 million.
Smartphone/Tablet, Production, Business/Marketing

Analysis: Sony's PlayStation strategy - exposed!  
by Gamasutra Staff [06.01.21]
Let's take a deeper look into Sony’s platform and content strategy, as the company orients itself even more singlemindedly around its video game IP and subscriptions.
Console/PC, Indie, Design, Production, Business/Marketing

Blog: 7 questions to ask (and answer) before creating your game trailer  
by Gamasutra Community [06.01.21]
So, you've got a great game ready for launch and now you need a promotional video for it? After all that creative brainstorming and dashing out of ideas running the gamut, it's now decision time.
Design, Business/Marketing

New report details fall of massive video game cheating ring  
by Chris Kerr [06.01.21]
Motherboard has published a fascinating report that delves into the rise and fall of what's been described as the world's largest video game cheating empire.
Smartphone/Tablet, Programming, Business/Marketing

ROM pirate takes on Nintendo sans lawyer, gets told to pay $2.1M in damages 2
by Chris Kerr [06.01.21]
Nintendo has been awarded a $2.1 million summary judgement against the owner and operator of now-shuttered pirate site RomUniverse.
Console/PC, Business/Marketing

EA is sunsetting five older Need for Speed titles and pulling them from sale  
by Chris Kerr [06.01.21]
All five games will be removed from digital marketplaces starting this week, while the in-game storefronts have also been turned off.
Console/PC, Business/Marketing

Video: Using animated gifs to sell your game  
by Staff [05.28.21]
In this 2019 GDC session, Future Friends Games' Thomas Reisenegger provides tips on how to market your game through animated .gifs, as well as platform-specific gif advice for Steam, Twitter, etc.
Console/PC, Business/Marketing, Video

CD Projekt has appointed a new Cyberpunk 2077 game director  
by Chris Kerr [05.28.21]
The news comes after Cyberpunk's former game director Adam Badowski stepped down to focus on other leadership duties at the Polish company.
Console/PC, Production, Business/Marketing

Monster Hunter Rise has shipped 7 million copies in two months  
by Chris Kerr [05.28.21]
Monster Hunter Rise has shipped over 7 million copies since launching on the Nintendo Switch on March 26, 2021.
Console/PC, Business/Marketing

Former People Can Fly developers quietly launch new studio Gruby Entertainment  
by Chris Kerr [05.28.21]
A group of former People Can Fly developers have joined forces to form new studio Gruby Entertainment.
Production, Business/Marketing

Microsoft CEO: Higher platform fees make sense for game consoles 3
by Chris Kerr [05.27.21]
Microsoft CEO Satya Nadella has suggested that app stores should look to lower platform fees over time, but that the same thinking shouldn't be applied to console storefronts.
Console/PC, Production, Business/Marketing

Swedish game company Zordix acquires UK publisher Merge Games  
by Chris Kerr [05.27.21]
UK publisher and developer Merge Games has been acquired by Swedish game company Zordix for an undisclosed fee.
Production, Business/Marketing