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October 20, 2018
arrowPress Releases
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse






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Updates » Business/Marketing
Game sales and revenue down at Bandai Namco  
by Chris Kerr [08.07.18]
Bandai Namco has witnessed a rise in sales and profits despite a relatively flat performance from its video game division.
Business/Marketing

Blog: Tips and best practices for localizing licensed IPs  
by Gamasutra Community [08.07.18]
Learn about the best practices for localizing your licensed game so you can prepare well in advance.
Production, Business/Marketing

Firewatch art director Olly Moss has joined Valve  
by Chris Kerr [08.07.18]
Moss announced the news in a short tweet, but stopped short of revealing what he'll be doing at the Half-Life and Portal creator.
Art, Production, Business/Marketing

Fallout 76 won't be launching on Steam 8
by Chris Kerr [08.07.18]
The PC version of the post-apocalyptic multiplayer effort will only be available for purchase through the Bethesda.net website.
Console/PC, Business/Marketing

SNK artist discusses discrimination in the Japanese games industry 3
by Emma Kidwell [08.06.18]
Japanese game developer Hiroko Yokoyama discusses how the climate of the games industry in the '90s pushed women away from being able to learn new technology to advance their careers.
Console/PC, Business/Marketing

GDC 2019 organizers are looking for smart Business & Marketing talks!  
by Staff [08.06.18]
If you have a great talk that would fit in the Business & Marketing track at Game Developers Conference 2019, organizers want to hear it, and they're taking submissions - but only through August 16th!
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Business/Marketing, GDC

Blog: An art assets guide for building your social media presence 4
by Gamasutra Community [08.06.18]
It took ages to create assets to publish our game on various online services such a Steam, Twitter, Discord, and more. Each one has different specs, so I compiled a complete list and made templates
Business/Marketing

Kakao Games sinks $16.8M into esports studio Neptune 1
by Chris Kerr [08.06.18]
The deal marks the third time Kakao has sunk cash into the studio, and will see Kakao Games' stake in Neptune rise to 11 percent.
Business/Marketing

Video Game Deep Cuts: It's VGDC Issue #100!  
by Gamasutra Staff [08.06.18]
This week's longform article & video highlights include neat analysis on Six Ages & King Of Dragon Pass, the battle for Manchester Cathedral in Resistance revisited, and lots more.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Minecraft's studio head says devs and studios benefit from generous time off policies 1
by Alissa McAloon [08.03.18]
"Whether it's parental leave, or elder care leave, or a sabbatical, we need opportunities for people to take a break and not have to start over from scratch when they come back."
Business/Marketing

Epic Games is bypassing the Google Play Store for Fortnite's Android release 6
by Alissa McAloon [08.03.18]
Instead, Android users will be tasked with downloading the game directly from Epic’s website, something not explicitly common for major Android apps.
Social/Online, Smartphone/Tablet, Business/Marketing

Blog: Bizdev and marketing for Sausage Sports Club 1
by Gamasutra Community [08.03.18]
Lessons learned on the business side of Sausage Sports Club, including tips on doing market research, shaping the perception of your game, and getting the most out of social media.
Business/Marketing

GameFly to axe video game streaming service in August  
by Chris Kerr [08.03.18]
GameFly intends to shut down its video game streaming service on August 31, only a few months after EA acquired the assets to the company's cloud game tech assets and personnel. 
Console/PC, Business/Marketing

Octopath Traveler has shipped 1M copies worldwide  
by Chris Kerr [08.03.18]
As revealed in a tweet from Nintendo of Europe, that total includes Nintendo Switch eShop downloads as well as physical sales.
Console/PC, Business/Marketing

Activision Blizzard exceeds Q2 revenue goals thanks to in-game spending  
by Bryant Francis [08.02.18]
Thanks to in-game revenue and new content releases, Activision Blizzard managed to exceed expectations for revenue in Q2 2018.
Console/PC, Business/Marketing

Digital sales drive Take-Two's rising profits ahead of Red Dead Redemption 2  
by Alex Wawro [08.02.18]
GTA publisher Take-Two Interactive revealed its earnings for the three months leading up to June 30th, and while revenues were down year-over-year profits went up, beating some analysts' estimates.
Console/PC, Business/Marketing

Innovation Report: 1 in 3 AR/VR/MR devs are making a platform exclusive  
by Staff [08.02.18]
32% of the 600+ industry professionals surveyed for the 2018 XRDC Innovation Report said their next AR/VR/MR project would be released exclusively for a single platform (most commonly the HTC Vive).
VR, Business/Marketing

Unity partners with Google to introduce AdMob integration for mobile games  
by Alissa McAloon [08.02.18]
Unity and Google have forged an agreement that ultimately sees integration for Google’s mobile advertising platform AdMob added to Unity’s game development engine.
Smartphone/Tablet, Business/Marketing

Tencent and Activision bringing Call of Duty to mobile in China  
by Chris Kerr [08.02.18]
The new mobile offering will be a free-to-play affair that promises to deliver the complete Call of Duty experience in an all-new package.
Smartphone/Tablet, Production, Business/Marketing

Harmonix signs multiplatform publishing deal with NCSoft  
by Chris Kerr [08.02.18]
The pair will work together to build and release an unannounced title that's still in the early stages of development.
Console/PC, Business/Marketing