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Updates » Business/Marketing
Nintendo: The Switch's biggest challenge is broadening its appeal  
by Alissa McAloon [02.09.18]
Nintendo wants the Switch to appeal to more people, young and old, but that desire also represents the Switch’s biggest obstacle.
Console/PC, Business/Marketing
Bandai Namco to focus on creating new properties as profits slide  
by Chris Kerr [02.09.18]
As part of its new 'Change for the Next' strategy, Bandai says it will "invest aggressively" in the development of new properties by opening a dedicated IP creation unit.
Console/PC, Production, Business/Marketing
Blog: Why people aren't buying your game 22
by Gamasutra Community [02.09.18]
If you feel like you're just throwing darts by trying random marketing schemes, then understanding what a marketing funnel is can really help.
Business/Marketing
ESL nabs minority stake in Indian mobile publisher Nazara  
by Chris Kerr [02.09.18]
German eSports juggernaut ESL has picked up a minority stake in Indian mobile publisher Nazara Technologies. 
Smartphone/Tablet, Business/Marketing
New Twitch guidelines address harassment and sexual content  
by Emma Kidwell [02.08.18]
In a blog published today, Twitch shared the new enhancements made to its community guidelines which include policies on anti-harassment, hateful conduct, and sexual content. 
Social/Online, Business/Marketing
Stugan opens applications for fourth annual indie accelerator  
by Chris Kerr [02.08.18]
Stugan, the popular game dev summer camp nestled in the heart of Sweden, has opened up applications for its fourth annual indie accelerator program. 
Production, Business/Marketing
Social broadcasting platform Caffeine nets $46M in funding  
by Chris Kerr [02.08.18]
Caffeine, a new social broadcasting platform and toolset for games and entertainment, has secured $46 million in funding from Andreessen Horowitz and Greylock Partners. 
Business/Marketing
Zynga posts full-year profit for first time since 2010 1
by Chris Kerr [02.08.18]
Zynga has delivered a profitable year for the first time since 2010 thanks to an upswing in daily active users and the evolution of existing franchises. 
Smartphone/Tablet, Business/Marketing
Blog: Analyzing the AI behind Total War - Part 2 1
by Gamasutra Community [02.08.18]
In my second article on the AI of Total War, I look at the rise of modding for AI behaviour, as well as the complete engine rewrite in 2009's Empire: Total War.
Business/Marketing
Blog: A data-driven look at how a free demo can help fund your game 12
by Gamasutra Community [02.08.18]
The indie devs behind Nimbatus walk you through how they successfully crowdfunded their game, in large part because they released a free demo -- and used it to generate email leads.
Indie, Production, Business/Marketing
Video: Tales of a video game drag queen - Making Kitty Powers' Matchmaker  
by Staff [02.07.18]
At GDC 2015 Magic Notion's Richard Franke digs into how to make a funny, inclusive dating game as he charts the development of hilarious drag queen-hosted mobile dating sim Kitty Powers' Matchmaker.
Indie, Art, Design, Production, Business/Marketing, Video, Vault
Take-Two swings to profit, has high hopes for Red Dead Redemption 2  
by Emma Kidwell [02.07.18]
Grand Theft Auto publisher Take-Two Interactive today reported a modest bump in revenue and a swing to profit for the fiscal quarter ended December 31.
Console/PC, Business/Marketing
Report: Google considering streaming service for games  
by Emma Kidwell [02.07.18]
Google is considering the development of a subscription-based game streaming service to be delivered through Google's Chromecast, or an entirely new console.
Console/PC, Business/Marketing
After a rocky launch, Failbetter Games ends indie fund and lays off some staff  
by Alissa McAloon [02.07.18]
Four staff members have been laid off following the underwhelming Early Access launch of Sunless Skies.
Console/PC, Indie, Business/Marketing
Animoca Brands buys Finnish mobile studio Tribeflame for $433K  
by Chris Kerr [02.07.18]
Hong Kong-based publisher Animoca Brands has acquired Finnish mobile studio Tribeflame in a deal worth up to €350,000 ($433,000).
Smartphone/Tablet, Business/Marketing
Always Be Pitching: How to find and talk to publishers to survive as an indie 5
by Brandon Sheffield [02.07.18]
Seeing many devs making basic missteps, Necrosoft Games founder (and occasional Gamasutra contributor) Brandon Sheffield shares some of the ways he speaks with publishers to keep the company afloat.
Indie, Business/Marketing
Smithsonian American Art Museum puts out call for indie devs  
by Emma Kidwell [02.06.18]
The Smithsonian American Art Museum (SAAM) Arcade is a yearly event that celebrates the work of indie game developers, and submissions for the museum's fourth annual SAAM arcade are now open. 
Indie, Business/Marketing
Germany is considering a ban on loot boxes 6
by Emma Kidwell [02.06.18]
The German Youth Protection Commission stated that it's now considering a ban on loot boxes after research conducted by the University of Hamburg found too many elements of gambling in video games. 
Serious, Business/Marketing
Upcoming PlayStation 4 update includes playtime management  
by Emma Kidwell [02.06.18]
The beta for the PlayStation 4's next major system software update 5.50 releases today for users selected for the beta program. 
Console/PC, Business/Marketing
Viz Media makes its debut publishing games with The World Next Door  
by Emma Kidwell [02.06.18]
Viz Media announced its collaboration with Portland-based indie studio Rose City Games to create The World Next Door, the company's first foray into publishing video games. 
Indie, Business/Marketing