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May 24, 2019
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Updates » Business/Marketing
Teething pains for Epic Games Store as publishers opt out of debut 'Mega Sale' 4
by Chris Kerr [05.17.19]
UPDATE The Epic Games Store made a little bit of history yesterday by kicking off its first ever 'Mega Sale,' but it seems some publishers aren't keen to take part.
Console/PC, Business/Marketing

Blog: Was it worth quitting my job to go indie? 11
by Gamasutra Community [05.17.19]
Two years ago I quit my job as an architect to pursue my dream of making video games. Now that the game is out, was it a good idea, financially speaking?
Production, Business/Marketing

Don't Miss: Effectively marketing Chasm in a crowded Metroidvania market  
by Staff [05.16.19]
Dan Adelman reveals how he and the Chasm devs found success in developing and carefully marketing the Kickstarted side-scrolling RPG, which after six years launched into a sea of competition.
Indie, Business/Marketing

Ubisoft: The Division 2 missed sales goals on consoles due to crowded market 1
by Alissa McAloon [05.16.19]
Ubisoft’s The Division 2 matched sales of its predecessor on PC, but Ubisoft says the game failed to gain the traction on PlayStation 4 and Xbox One as it had hoped.
Console/PC, Business/Marketing

Epic footing the bill for some discounts in the Epic Games Store's first sale 9
by Alissa McAloon [05.16.19]
Epic has launched the Epic Games Store's first big sale event, and the company is chipping in to sweeten the pot for players without cutting into how much devs see from some sales.
Console/PC, Social/Online, Indie, Business/Marketing

Blog: Successfully launching a game with a near-zero marketing budget  
by Gamasutra Community [05.16.19]
A detailed account of the work needed to take a completely unknown indie game,Nova Drift, and achieve a reasonably successful launch, mainly thought streamer outreach.
Production, Business/Marketing

Nintendo offers Switch Online voucher to serve up digital discounts  
by Chris Kerr [05.16.19]
Nintendo has unveiled a new limited-time voucher offer that lets Switch Online subscribers purchase two digital titles worth up to $59.99 each for $99.99, saving them a cool $20.
Console/PC, Business/Marketing

Steam Link streaming app launches on iOS a year after Apple rejection  
by Chris Kerr [05.16.19]
Valve's Steam Link streaming app has finally arrived on iOS almost a year after it was rejected by Apple for "business conflicts."
Console/PC, Smartphone/Tablet, Business/Marketing

Blog: Dealing with China's ban on blood in video games 3
by Gamasutra Community [05.15.19]
Game devs used to be able to skirt Chinese bans on blood in video games in a simple manner, make blood any color but red, and you were good to go. New rules have banned this workaround. What now?
Design, Business/Marketing

Register now for XRDC 2019, the premier AR/VR/MR event for devs!  
by Staff [05.15.19]
Registration is now open for XRDC, the prime event for developers, investors, and other innovators in the vibrant AR/VR/MR industries!
VR, Console/PC, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Key franchises boost video game sales at Bandai Namco  
by Chris Kerr [05.15.19]
The worldwide launch of major new titles like Soulcalibur VI, Ace Combat 7, and Jump Force helped boost sales at Bandai.
Console/PC, Business/Marketing

Blog: Using your YouTube channel to market your games  
by Gamasutra Community [05.15.19]
We all know that Twitter and YouTube are greatly useful platforms for marketing our indie games. But what if I told you that you might not be using them the best way you can?
Business/Marketing

Chat with the developers of A Plague Tale: Innocence at 12PM EST  
by Bryant Francis [05.15.19]
The developers of A Plague Tale: Innocence are taking your questions starting at 12PM EST on the GDC Twitch channel.
Console/PC, Design, Business/Marketing, Video

Nintendo Switch lifetime sales outstripping the PS4 in Japan  
by Chris Kerr [05.15.19]
The Nintendo Switch has outsold the PlayStation 4 in Japan, despite having being on shelves for three years less.
Console/PC, Business/Marketing

'Record high' investments see profits fall at Paradox  
by Chris Kerr [05.15.19]
Revenues and profits are down at Paradox Interactive for the first quarter ended March 31, 2019, but that's largely because of the company's ongoing investment efforts.
Console/PC, Production, Business/Marketing

Take-Two CEO: Subscriptions not a 'foregone conclusion' for game industry 1
by Alissa McAloon [05.14.19]
Take-Two Interactive CEO Strauss Zelnick is keeping an eye on the rise of game subscription services but isn't fully convinced the model will have the same impact on games as it did on music and movies.
Social/Online, Business/Marketing

Valve breaks down different tools for marketing games on Steam 2
by Alissa McAloon [05.14.19]
Valve has updated its Steamworks developer portal to include some handy tips for developers on how to get the most out of their marketing efforts Steam.
Console/PC, Social/Online, Business/Marketing

GTA V is nearing 110 million sales worldwide  
by Chris Kerr [05.14.19]
Grand Theft Auto V has sold in close to 110 million units worldwide since launching in September 2013.
Console/PC, Business/Marketing

Blog: Lessons learned working full-time for co-op credit  
by Gamasutra Community [05.14.19]
A student reflects on his experiences after dedicating six months to working full-time on his own startup for co-op credit and with funding from his university.
Production, Business/Marketing

Epic Games to receive BAFTA Special Award for contribution to game development  
by Chris Kerr [05.14.19]
BAFTA will honor Epic Games with the esteemed Special Award at this year's awards ceremony in London on June 12.
Programming, Production, Business/Marketing