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September 19, 2019
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Updates » Business/Marketing
Blog: NetEase drives mobile games business in Japan, Tencent targets emerging markets 1
by Louise Shorthouse [09.13.19]
NetEase has found success in Japan with a handful of carefully tailored, stand-out mobile titles, but Chinese competitor Tencent is instead focusing its efforts on emerging territories.
Smartphone/Tablet, Business/Marketing

UK committee argues loot boxes should be covered by gambling regulations 5
by Alissa McAloon [09.12.19]
The findings of a series of hearings, and the committee’s reflection on them, have since been compiled into a report released today alongside the committee’s recommendation that regulation is needed.
Console/PC, Social/Online, Smartphone/Tablet, Design, Business/Marketing

Steam's latest discovery update tilts the algorithm away from popular games 10
by Alissa McAloon [09.12.19]
Valve has rolled out a number of tweaks and changes to Steam’s recommendation system that aim to breathe some personalization back into suggestions, and increase recommendation clicks in the process.
Console/PC, Social/Online, Business/Marketing

Meet and learn from these industry-leading sponsors at XRDC 2019!  
by Staff [09.12.19]
Meet with representatives of DeepMotion, the XR Association, and more sponsors of XRDC when it lands in San Francisco next month!
VR, Business/Marketing, XRDC

Want to speak at the GDC 2020 Indie Games Summit? Pitch a talk today!  
by Staff [09.12.19]
Just a quick reminder today that the 2020 Game Developers Conference is still accepting Independent Games Summit talk submissions -- but only through 11:59 PM Pacific on Monday, September 30th!
Indie, Programming, Art, Audio, Design, Production, Business/Marketing, GDC

Come to XRDC and see how Childish Gambino's Pharos AR app was made!  
by Staff [09.11.19]
At XRDC you'll see how Unity and Childish Gambino created Pharos, an ARCore-powered app that lets fans step through an illusory portal and into a glowing universe of Childish Gambino's music.
VR, Business/Marketing, XRDC

The GDC 2020 Free to Play Summit needs your best talk pitches!  
by Staff [09.11.19]
Got a great idea for a talk that'd fit in well as part of the Free to Play Summit at next year's Game Developers Conference? Now's the time to pitch it!
Social/Online, Design, Business/Marketing

Tales from discoverability land: vol. 1 1
by Simon Carless [09.11.19]
This roundup around game discoverability includes looks at Steam users and how they look at your game, mobile discoverability and Steam wishlists to sales.
Console/PC, Smartphone/Tablet, Indie, Design, Production, Business/Marketing

Up to 200 more GameStop stores set to close, with more to follow  
by Alex Wawro [09.10.19]
In a conference call with investors today the team at game and knick-knack retailer GameStop confirmed plans to close 180-200 "underperforming" stores this year, with more to come in the years ahead. 
Console/PC, Business/Marketing

Don't Miss: How Maxis avoided sequel-itis on The Sims 2 1
by Staff [09.10.19]
In this classic postmortem from Game Developer magazine, Lucy Bradshaw and the Maxis team recount what went right and what went wrong during development.
Console/PC, Art, Design, Production, Business/Marketing

From XR in architecture to VR movies, here's what to see at XRDC 2019  
by Staff [09.10.19]
If you're coming out to XRDC in San Francisco next month, take a moment to look over some of the program highlights of this premier AR/VR/MR innovation conference before you arrive!
VR, Business/Marketing, XRDC

Video: How to survive and thrive as a small studio without a big hit  
by Staff [09.09.19]
In this 2019 GDC panel, Christopher Langmuir, Theresa Duringer and Tanya X. Short give realistic examples of how to run a small game studio without a surprise runaway hit.
Indie, Business/Marketing, Video, Vault

Blog: How I discovered the world of user acquisition and advertising 5
by Gamasutra Community [09.09.19]
My latest game Tents and Trees had many organic downloads, making it quite successful. I wanted to try user acquisition, as the big guys do, and thought I'd share my results with you!
Design, Business/Marketing

Dreamcast 20th anniversary interview extravaganza 2
by Gamasutra Community [09.09.19]
As the Dreamcast turns 20, we got comments from developers of games like Shenmue, Space Channel 5, Samba de Amigo, Sonic Adventure, and more, to celebrate the short life of this innovative console.
Console/PC, Design, Business/Marketing, History

Video Game Deep Cuts: Underpricing The Gears Of Steam  
by Gamasutra Staff [09.07.19]
This week's highlights include why you might be underpricing your video game, a look at the debuts of Gears Of War 5 and Wilmot's Warehouse, & how Steam users see your game.
Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing

Don't Miss: GDC has launched a new podcast! 2
by Kris Graft [09.06.19]
Game Developers Conference has a new monthly podcast! Don't miss the August episode, featuring Kris Graft and Alissa McAloon, along with game production expert Grant Shonkwiler as the first guest.
VR, Console/PC, Social/Online, Smartphone/Tablet, Indie, Programming, Art, Audio, Design, Production, Business/Marketing, Podcast

The role of Double Fine's publishing biz is still up in the air after joining Microsoft 2
by Alissa McAloon [09.06.19]
Double Fine founder Tim Schafer says that exactly what will happen to Presents in the wake of that acquisition is still uncertain, even to those involved with the business.
Console/PC, Business/Marketing

The beauty industry is getting an AR makeover; learn how at XRDC!  
by Staff [09.06.19]
Cutting-edge AR beauty tech (like augmented reality mirrors) is here; ModiFace's Jennifer Tidy will give you the inside scoop on how, why, and what it means for you at XRDC in San Francisco next month!
VR, Design, Business/Marketing, XRDC

A platter of experimental discovery features are heading to Steam  
by Chris Kerr [09.06.19]
Steam has rolled out a number of new and updated experimental discovery features though its Steam Labs initiative.
Console/PC, Business/Marketing

How Steam users see your game: An analysis of what players are looking for 38
by Gamasutra Community [09.06.19]
"If you have wondered what you should put on your Steam store page, I have completed a research project to identify exactly what the average Steam user is looking for."
Console/PC, Indie, Business/Marketing