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April 20, 2021
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Apex Legends Mobile kicks off a regional beta this month  
by Alissa McAloon [04.19.21]
A mobile release of Respawn's battle royale game Apex Legends has been on EA's to-do list for a while now, and it looks like the mobile version of the game is nearly ready to see the light of day.
Social/Online, Smartphone/Tablet

When demos can radically expand your game's discoverability  
by Gamasutra Staff [04.19.21]
Are game demos good? When you should leave your demo or prologue up for longer? We look at games with standout (but short!) gameplay loops for an answer.

Don't Miss: Rethinking the RPG to make it fun to be the bad guy in Tyranny 2
by Staff [04.19.21]
"You may sell the player with a 'you get to be an evil bully' promise, but for there to be a source of conflict, there needs to be a mountain of bigger bullies to climb and strive against."
Console/PC, Design

Xbox's reach continues to grow as Xbox Cloud Gaming beta heads to iOS, PC  
by Alissa McAloon [04.19.21]
"Browsing [the Xbox Game Pass] library, instantly trying a game and either keep playing in browser and/or download to continue on console or PC is a really nice discovery feature," pitches Xbox head Phil Spencer.
Console/PC, Social/Online, Smartphone/Tablet

Sony reverses course, will keep PS3, Vita stores online 1
by Bryant Francis [04.19.21]
Sony has announced it will be keeping the PlayStation 3 and PlayStation Vita stores online after public pressure. The PlayStation Portable store was not so lucky.
Console/PC, Business/Marketing

Path of Exile dev apologizes to players for letting streamers skip login queues  
by Chris Kerr [04.19.21]
Path of Exile lead developer Chris Wilson has apologized to players after a marketing campaign for the title's Ultimatum expansion backfired. 
Console/PC, Business/Marketing

The simplest trailer to make for your Steam page  
by Gamasutra Community [04.19.21]
Valve itself recommends you put your Steam page up as soon as possible, but one major hurdle for first time and hobbyist developers is making a trailer. Here are my recommendations for how to make a minimum viable product Steam trailer.
Console/PC, Indie, Business/Marketing

Sponsored: Effective methods and best practices for mobile game commerce  
by Staff [04.19.21]
A multi-platform experience allows you to access new markets, gain more freedom in your marketing efforts, and connect to your players directly from a branded e-commerce site
Smartphone/Tablet, Indie, Business/Marketing, Whitepaper

GameStop CEO George Sherman will step down later this year  
by Chris Kerr [04.19.21]
The company said Sherman will be stepping down on July 31, 2021, or sooner if a successor can be found. 
Business/Marketing

Blog: The IAP merchandising playbook - Part 2  
by Gamasutra Community [04.19.21]
When viewing visual elements our eyes naturally gravitate to certain features. By being deliberate in how we structure information, we can guide the user’s experience and streamline their purchase decision.
Business/Marketing

Report: Amazon cancels Lord of the Rings game over dispute with Tencent 1
by Chris Kerr [04.19.21]
Amazon Game Studios has cancelled an upcoming Lord of the Rings title over a contractual dispute between itself and Tencent.
Production, Business/Marketing

The Games Fund launches with $50M to support devs in US, Europe  
by Alissa McAloon [04.16.21]
A team of game industry investors and creators has launched a new $50 million fund with the goal of putting its resources, both financially and professionally, behind game developers.
Console/PC, Indie, Business/Marketing

Get a job: Join Airship Syndicate as a Producer  
by Staff [04.16.21]
Airship is currently seeking a skilled Producer to help drive the schedule and quality across its games.
Production, Recruitment

Analyst: PS5 boasts record console launch despite continuing supply issues  
by Alissa McAloon [04.16.21]
Data collected by the NPD Group seems to indicate that the PlayStation 5 has raked in more cash than any past console when comparing the first few months after launch.
Console/PC

Don't Miss: How Rogue Legacy handles tutorials without being boring 5
by Staff [04.16.21]
How do you teach players how to play your game without getting bogged down in boring tutorials? Rogue Legacy developer Teddy Lee shares his secrets.
Console/PC, Indie, Design

Square Enix shoots down acquisition rumors  
by Alissa McAloon [04.16.21]
Square Enix isn't currently looking for a buyer, nor is the Japanese company looking to sell off any of its subsidiaries despite a Bloomberg report claiming otherwise.
Console/PC, Business/Marketing

Blog: Examining the craft of video game music composition  
by Gamasutra Community [04.16.21]
In this partial transcript of an online Q&A, video game music composer Winifred Phillips describes her process for several projects - including Spyder, Shrek the Third, Shattered State, and Assassin's Creed Liberation.
VR, Console/PC, Smartphone/Tablet, Indie, Audio

Hitman and Project 007 developer IO Interactive opens Barcelona studio 1
by Chris Kerr [04.16.21]
Hitman developer IO Interactive has opened a new studio in Barcelona as it continues to scale up.
Console/PC, Production, Business/Marketing

PUBG owner Krafton applies for preliminary approval ahead of potential IPO  
by Chris Kerr [04.16.21]
Kratfon, the video game holding company that owns PlayerUnknown's Battlegrounds, has applied for preliminary approval for an initial public offering.
Console/PC, Smartphone/Tablet, Business/Marketing

Facebook has enabled software subscriptions for Oculus Quest  
by Chris Kerr [04.16.21]
The company said it wants to give developers the ability to "seamlessly delver" new content, features, and tools to app subscribers.
VR, Business/Marketing