Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Updates » YouTube
How YouTube, Steam deals and player support can drive a game's success 39
by Gamasutra Community [06.30.14]
"Being just one developer in a swarm of great indie titles, so long as the campaign is done honestly and with authenticity, we’ll tend to take on the opportunity if we can afford it."
Console/PC, Indie, Business/Marketing, YouTube

Kerbal Space Program introduces affiliate links for YouTubers  
by Mike Rose [06.30.14]
With the rise of the video game YouTuber well under way, the team behind Kerbal Space Program is looking to get YouTubers and Twitch streamers even more involved, with a new affiliate link program.
Console/PC, Business/Marketing, YouTube

YouTube using video games to promote new 60fps support 2
by Mike Rose [06.27.14]
Support for 48 and 60 frames per second video is coming to YouTube in the next few months, and Google has used video games to show off how this can look.
Console/PC, Business/Marketing, Video, YouTube

Press vs. YouTuber: Ryan Letourneau talks video, Metacritic, ethics Exclusive 3
by Mike Rose [06.27.14]
Gamasutra's Mike Rose sits down with YouTuber Ryan Letourneau to discuss where the scene is headed, how it compares to the traditional press, and where YouTubers should stand on topics like ethics.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube

YouTube ContentID claims: What you need to know 24
by Gamasutra Community [06.26.14]
Attorney Stephen McArthur shares his insight: "why your videos get flagged by Google’s automated copyright scanning system, what you can do if your video is erroneously flagged, and how you can fight back."
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, YouTube

YouTube will now tell your viewers when you're Twitch streaming 2
by Mike Rose [06.24.14]
Twitch has teamed up with YouTube to provide Twitch Live Annotations, a YouTube alert that tells viewers when a YouTuber is streaming on Twitch.
Console/PC, Business/Marketing, Video, YouTube

'How has the rise of YouTubers affected how you make games?' Exclusive 5
by Staff [06.20.14]
There's been a lot of talk about how the proliferation of game-focused YouTube channels changes how we discuss games, but there's more to learn about how this is affecting game development itself.
Console/PC, Social/Online, Indie, Design, Production, Business/Marketing, Exclusive, YouTube

Is YouTube killing the traditional games press? Exclusive 57
by Mike Rose [06.18.14]
There's been a notable shift in the video game industry that many traditional game critics would rather turn a blind eye to than investigate.
Console/PC, Indie, Business/Marketing, Exclusive, YouTube

Popular YouTuber PewDiePie generated $4 million in 2013 3
by Christian Nutt [06.16.14]
In a new report on the the Swedish Let's Player, The Wall Street Journal reports that his video channel generated massive profits for 2013.
Console/PC, Indie, Business/Marketing, YouTube

Top YouTube game channels now earn nearly 3.5 billion views every month 2
by Alex Wawro [06.13.14]
The top 100 game-focused channels on YouTube continue to grow more popular, and that growth is being fueled more by personalities like PewDiePie than publishers like Activision.
Console/PC, Social/Online, Indie, Business/Marketing, YouTube

Nintendo reveals YouTube affiliate program for Let's Players 30
by Mike Rose [05.27.14]
UPDATE Nintendo suffered a backlash from some fans last year, when it came to light that the company had begun claiming ad revenue and shutting down YouTube Let's Play videos showcasing its games.
Console/PC, Business/Marketing, YouTube

YouTube testing the waters for Flash-based game demos 8
by Alex Wawro [05.19.14]
Creative types have used YouTube annotations to create choose-your-own-adventure video games for years, but Blades of Excalibur is different -- it's a real-time Flash game running on a YouTube page.
Social/Online, Production, Business/Marketing, YouTube

Video: How to use YouTube streamers to market your game 2
by Staff [04.28.14]
Professional YouTuber Ryan "NorthernLion" Letourneau spoke at GDC 2014 about how to effectively communicate with YouTubers and streamers in order to (hopefully) persuade them to cover your game.
Console/PC, Smartphone/Tablet, Indie, Business/Marketing, Video, YouTube, Vault

Northernlion discusses getting your game covered by YouTubers 3
by Mike Rose [03.21.14]
Ryan Letourneau, a prominent YouTuber with over 280,000 subscribers, explained to a GDC audience how exactly you can best go about getting your game covered by the YouTube crowd.
Console/PC, Indie, Business/Marketing, YouTube, GDC