Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 16, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Black, Pink DS Lites To Debut In North America

Black, Pink DS Lites To Debut In North America

August 24, 2006 | By Brandon Boyer

August 24, 2006 | By Brandon Boyer
    Post A Comment
More: Console/PC

A day after its announcement that Europe would be receiving pink DS Lites in October, Nintendo of America has revealed that it will be bringing both pink and black DS models to North America on September 13th for a recommended retail price of $129.99.

The new colors - known as Coral Pink and Onyx Black - will join the Polar White model that has thus far been the only DS Lite color option available in the US. The wider North American release of the Onyx Black model is also notable, since it has so far been exclusive to European territories.

Nintendo also used the announcement to reveal that its New Super Mario Bros. game has hit a million sales in the 12 weeks since its North American release - apparently "an average of roughly eight games sold each minute continuously since launch, making it the fastest-selling DS title in the United States for a 12-week period", and that DS software and hardware sales were up 300 percent in the month of July.

It also reiterated other major statistics for DS titles, with Animal Crossing: Wild World selling more than 800,000 units in North America, and Brain Age: Train Your Brain in Minutes a Day and Big Brain Academy continuing to impress in worldwide sales, with 4 million and nearly 2 million units respectively sold to date.

Regarding this announcement, Nintendo of America's senior vice president of marketing and corporate communications George Harrison commented that "...the new colors just add another element of fun, allowing people to 'personalize' who they are by the color, or colors they pick."

Related Jobs

Disbelief — Cambridge, Massachusetts, United States

Senior Programmer, Cambridge, MA
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada

Experienced Software Engineer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

UI Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

Senior Lighting Artist

Loading Comments

loader image