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Amazon Holiday Game Hardware Sales Topped By DS Lite

Amazon Holiday Game Hardware Sales Topped By DS Lite

December 26, 2006 | By Simon Carless

December 26, 2006 | By Simon Carless
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Major retail website Amazon has announced that the 2006 holiday season was "its best ever", with more than 4 million items being sold on December 11th, the firm's busiest day of the year, and Nintendo's DS Lite topping its game hardware sales.

The company also commented briefly on its Amazon Customers Vote promotion, in which 1,000 Xbox 360s were sold in 29 seconds, but overall, highlighted the Nintendo DS Lite in white, pink and black as its top game hardware seller, also mentioning the PlayStation 2 and the Xbox 360 as strong sellers.

According to Amazon, video games "were a customer favorite again this year", with New Super Mario Bros. and Brain Age for the Nintendo DS and Madden Football for multiple platforms topping the company's bestsellers list - no specific sales amounts were revealed however.

Finally, over all top software titles, the company singled out pre-orders for the World of Warcraft: Burning Crusade expansion as one of its major sellers, alongside The Sims 2: Pets and art package Adobe Photoshop Elements 5.

On the peak day this season, Amazon's worldwide fulfillment network shipped over 3.4 million units, and the company shipped to over 200 countries this year. "We are truly grateful to our customers," said Jeff Bezos, founder and CEO of Amazon.com. "Happy holidays and happy new year to all from Amazon.com employees around the globe."


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