Rockstar Games has announced the hiring of former iPod and iPhone marketing director Alex Moullé-Berteaux as its new head of marketing, replacing Rockstar co-founder Terry Donovan, who left in January.
Formerly, Moullé-Berteaux was with Los Angeles advertisers TBWA/Media Arts Lab, where he worked as the worldwide group account director for Apple, leading marketing development for its Mac, iPod, iTunes, and iPhone campaigns.
Moullé-Berteaux replaces Terry Donovan, former Rockstar co-founder and later its publishing and marketing head. Donovan took a leave of absence in September of last year and announced in January that he would not be returning to the company.
Said Moullé-Berteaux on the appointment, "I have admired Rockstar Games for years and am proud to be joining the extraordinary group of creative and technology talent, responsible for building the industry's leading publishing label."
He added, "Rockstar Games is a uniquely positioned entertainment brand that has earned incredible loyalty from its audience based on the company's obsession with quality, integrity and innovation in the games they make. I am looking forward to leveraging my experience to continue to build the brand and bring Rockstar's games to an ever-broader audience."