Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 19, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


'We're Boring People To Death' Says EA’s Riccitiello

'We're Boring People To Death' Says EA’s Riccitiello

July 9, 2007 | By David Jenkins




In a new interview Electronic Arts CEO John Riccitiello has spoken frankly about his concerns for the future of the industry, suggesting that his company and others must significantly alter their business model if they are to retain audience attentions.

Riccitiello voices his concern that the Electronic Arts, and others, make too many games that lack innovation and need to aggressively target casual audiences with more experimental titles.

"We're boring people to death and making games that are harder and harder to play," said Riccitiello, as reported by The Wall Street Journal. "For the most part, the industry has been rinse-and-repeat," he added. "There's been lots of product that looked like last year's product, that looked a lot like the year before."

Riccitiello’s comments appear to reference not just the content of the games but also their retail configuration, criticizing forty hour long games selling on $50 to $60 discs – a likely reference to the alternatives offered by downloadable content.

Also of note are the games which Riccitiello singles out for praise, including Activision’s Guitar Hero and Vivendi/Blizzard’s World Of WarCraft. Riccitiello suggests that other, more traditional, video games are "at risk of being a little less interesting than Facebook and iPods and the next cool cellphone."


Related Jobs

Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[09.18.19]

Senior Systems Designer
Insomniac Games
Insomniac Games — Burbank, California, United States
[09.18.19]

Character TD (Rigger/Technical Animator)
Disbelief
Disbelief — Chicago, Illinois, United States
[09.18.19]

Junior Programmer, Chicago
Disbelief
Disbelief — Chicago, Illinois, United States
[09.18.19]

Senior Programmer, Chicago









Loading Comments

loader image