Ubisoft has announced its new Imagine
series, a line of games targeted for girls ages 6 to 14 years old. The product of what Ubisoft calls "extensive research on this audience," the Imagine series is part of the company's "strategic expansion into the casual video game market," an initiative previously announced
with the My Coach
self-improvement product line for Wii and DS.
The first games in the Imagine
line -- Imagine Fashion Designer
, Imagine Animal Doctor
, Imagine Babyz
and Imagine Master Chef
are slated for an October 2007 launch on the Nintendo DS, with Imagine Figure Skater
to follow in early 2008.
According to Ubisoft, the Imagine line allows girls to explore their favorite interests and hobbies, letting young players step into the shoes of the titular professions. Imagine Babyz
in particular is styled as "the first simulation game focused on caring for babies."
"Our consumer research revealed that the young girls' market has been relatively overlooked," said Helene Juguet, senior director of marketing at Ubisoft. "We are happy to introduce a variety of titles relevant to what girls in this age group have indicated they are most interested in."