Representatives from leading Indian mobile and online games company Indiagames have announced that the company has partnered with casual gaming developer PopCap Games to launch PopCap's catalogue of games on the Indiagames "Games on Demand" (GoD) service.
GoD is an online monthly subscription based service with a catalogue of over 300 games, including a range of international titles from publishers such as Atari, Activision, Codemasters, Microsoft, Cenaga, Playfirst, Sandlot, Eidos, Hipsoft and Magnasoft. India is increasingly seen as one of the prime growth markets for video games, particularly in terms of the mobile and casual markets.
Speaking at the CGA Casual Connect Seattle 2007 conference, Indiagames CEO Vishal Gondal said, "With broadband connectivity growing exponentially in India, casual games are very important to the growth of online gaming as there are millions of Indian gamers who are experiencing gaming for the first time through our GoD service and they want to see a simple and fun experience. We believe PopCap's games like Zuma, Bejeweled and Bookworm will be a welcome addition to our GoD service and will be an instant hit with our users."
"We are very optimistic about the prospects of casual games in India," said James Gwertzman, PopCap's vice president for Asia/Pacific. "We're excited to work with Indiagames to bring our award-winning games to Indian consumers. The online games market in India is just getting off the ground, and we're excited to be there at the beginning."