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Brash Signs Multi-Game Deal With  Lair  Dev Factor 5

Brash Signs Multi-Game Deal With Lair Dev Factor 5

March 13, 2008 | By Leigh Alexander

March 13, 2008 | By Leigh Alexander
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Brash Entertainment (Alvin and the Chipmunks, Jumper) has announced a multi-game deal with California-based studio Factor 5 (Lair, Star Wars: Rogue Squadron), firstly to develop an unnamed title releasing in 2010.

Brash co-founder, chairman and CEO Mitch Davis, in speaking to Gamasutra, declined to provide any specifics on the IP. Congruent to Brash's business plan, the new title will be based on a film, and Davis said only that his studio decided to work with Factor 5 based on the latter's passion for the IP and vision for the game world.

The collaboration announcement comes just after Brash announced it has partnered with Folklore and Genji developer Game Republic to work on a separate project.

Factor 5 president and co-founder Julian Eggebrecht commented, "Typically, there are two issues developers have with making a licensed game. First, they tend to have shorter development cycles. Second, there are often very tight constraints on how you can portray the world of the IP, its characters and story. The resulting lack of creative freedom can be very frustrating—especially when it’s a world you are excited to explore."

He continued, "But collaborating with Brash is much different, we’re already working on a title that is more than two years out, and because the filmmaker is a game fan who is really excited about how we want to expand on the story of the film, we’ve been given a lot of latitude. It’s been really fun to dig deep into this universe.”

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