Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 19, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Xbox 360 Hits Six Million Sold In Europe

Xbox 360 Hits Six Million Sold In Europe

September 23, 2008 | By Leigh Alexander

September 23, 2008 | By Leigh Alexander
Comments
    Post A Comment
More: Console/PC



Microsoft's recent Xbox 360 price cuts in Europe are bearing fruit -- the console's now reached six million units sold in the region.

"Were very excited that more consumers in Europe are joining the ever-growing Xbox 360 community," said Chris Lewis, VP for Microsoft's Interactive Entertainment Biz in the European regions.

Earlier this month, Microsoft reduced the price of each Xbox 360 SKU by about $54, bringing the prices to 129.99, 169.99 and 229.99 for the Arcade, Premium and Elite models respectively -- two of the models lower in price than the 179.99 Wii.

Microsoft hopes to continue the momentum with a "launch-level" European ad campaign that launches this week, highlighting future developments for the console such as the unveiling of the new dashboard and titles like Lips, Scene It?, You're In The Movies and Fable II.

"Were now the best-value next-gen console on the market with an entry-level ERP of 129.99, and consumers have clearly responded to that offering," Lewis says.


Related Jobs

Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[07.18.19]

QA Manager
Sony PlayStation
Sony PlayStation — San Mateo , California, United States
[07.18.19]

Global Partner Marketing Manager
Hi-Rez Studios
Hi-Rez Studios — Alpharetta, Georgia, United States
[07.18.19]

Senior Technical Artist
Hi-Rez Studios
Hi-Rez Studios — Alpharetta, Georgia, United States
[07.18.19]

Senior Sound Designer









Loading Comments

loader image