Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 27, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Xbox 360 Doubles PS3 Sales Rate In Europe

Xbox 360 Doubles PS3 Sales Rate In Europe

September 30, 2008 | By Chris Remo

September 30, 2008 | By Chris Remo
Comments
    3 comments
More: Console/PC



Sales of Xbox 360 in the UK surged 214 percent in Europe over the last the two weeks, giving Microsoft's console a sales rate double that of Sony's PlayStation 3.

Microsoft Interactive Entertainment Business EMEA VP Chris Lewis pegged the surge on a new advertising campaign, the console's recent price cuts, and a perception of value among the current-gen lineup. "These figures prove it," he declared.

Though the ChartTrack-sourced figures are specific to the UK, Lewis took them as evidence of momentum throughout the continent.

"This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK," he said, adding that the company has "seen uplift in all countries in Europe."

If the upswing becomes a long-term trend, it will help Microsoft widen a lead that has stayed relatively constant. In the year-long period ending this August, Xbox 360 and PlayStation 3 each saw their install bases increase by about a million units -- though Microsoft's machine holds a lead of .9 million.


Related Jobs

Impulse Gear, Inc.
Impulse Gear, Inc. — San Francisco, California, United States
[06.26.19]

Mid / Senior Environment Artist
Tangent Games LLC
Tangent Games LLC — Burbank, California, United States
[06.26.19]

Lead Engineer
Insomniac Games
Insomniac Games — Burbank, California, United States
[06.26.19]

Lead Character TD
Insomniac Games
Insomniac Games — Burbank, California, United States
[06.26.19]

Director, Art Management









Loading Comments

loader image