Hispanic people are "more concerned than the general population" about home entertainment during the holidays, says Microsoft, who collaborated with research group Ipsos to survey current shopping attitudes specifically among Hispanics in the U.S.
89 percent of Hispanics, versus 64 percent of the general population, want a holiday gift that "brings their family together," says Microsoft's survey, and 95 percent will shop for a gift "that people can enjoy throughout the year," as opposed to 81 percent of the general population.
The biggest gap the study found is that 83 percent of Hispanics would rather buy one gift for their whole family than spend money on lots of individual gifts, as opposed to 52 percent of the general population who responded that way.
Half of Hispanic adults say they will "probably play video games with family or friends over the holidays." Microsoft is likely expressing an interest in the shopping habits of many family demographics as it hopes that its family-focused Xbox 360 Arcade SKU, priced below the mass-market $200 threshold, will be a desirable Christmas gift this season.