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Report: Nintendo Raises Wii Price For UK Retail

Report: Nintendo Raises Wii Price For UK Retail

March 11, 2009 | By Leigh Alexander

March 11, 2009 | By Leigh Alexander
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Nintendo is raising the price UK retailers will pay for Wii due to the weakening pound, taking a bite out of store profits on sales of the console.

"Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware," a Nintendo spokesperson told UK trade site MCV.

In the UK, Wii currently retails for 179.99 ($247.93) According to reports, retailers will now need to pay about 16.50 ($22.73) more for each console -- up to 19 ($26) including tax.

As a result, unless stores concurrently raise the retail price of the consoles, they'll make only scant profits on Wii sales.


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