Having successfully established itself on Xbox 360, movie rental service Netflix has its sights set on Microsoft's console competitors as well.
CEO Reed Hastings said the company, which rents out physical discs by mail and operates a streaming video services for subscribers, wants to be "on all the consoles, all the Blu-ray players, all the internet TVs."
Still, for now, the executive told Reuters
, "our Xbox deal is exclusive and we haven’t characterized it more than that."
The company even has mobile devices like the iPhone in the back of its mind, but consoles like the PlayStation 3 and Wii are a higher priority, likely due to more constant high-bandwidth internet access and their existing heavy usage for video content.
Weighing in on his industry's equivalent of the video game digital distribution debate, Hastings predicted by-mail disc renting to peak in about five years, but also said the practice would continue to some degree for up to two more decades.
"The streaming is exploding," he said. "So we are getting nice growth in the DVD side and huge growth on the streaming side."