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Nintendo: No More Wii Price Cuts This Year

Nintendo: No More Wii Price Cuts This Year

October 7, 2009 | By Leigh Alexander

October 7, 2009 | By Leigh Alexander
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Nintendo is relying largely on its holiday software lineup to drive Wii sales -- which means there will be no more price cuts for its console, says Nintendo of America president Reggie Fils-Aime.

"If you give the consumer great value in terms of what they get for what they pay, they're willing to spend," Fils-Aime said in a television interview with CNBC "And we say that based on the experience of launching the Nintendo DSi this past April, and we've already sold 2.2 million units."

When asked about further price cuts for Wii this season, Fils-Aime left no room for speculation: "Absolutely not," he said, listing Wii Fit Plus, New Super Mario Bros and Zelda: Spirit Tracks for DS as part of a software lineup he's confident will draw consumers to the Nintendo brand.

"As long as we have this great drumbeat of new software, we'll be able to motivate the consumer," he said. Even price-conscious ones -- "The way we define value is what you get for what you pay," he added. "Certainly with Wii, with the $50 price drop you're getting a lot more value."


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