Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 20, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


GameStop:  Modern Warfare 2  To Be 'Biggest Video Game Launch In GameStop History'

GameStop: Modern Warfare 2 To Be 'Biggest Video Game Launch In GameStop History'

November 4, 2009 | By Leigh Alexander

November 4, 2009 | By Leigh Alexander
Comments
    5 comments
More: Console/PC



Activision has claimed its Call of Duty: Modern Warfare 2 will be the "biggest entertainment launch of all time," and retailer GameStop agrees -- anticipating the title will have the biggest launch it's ever seen.

"By all indicators, we anticipate Call of Duty: Modern Warfare 2 will be the biggest entertainment launch of 2009, as well as the biggest video game launch in GameStops history," GameStop merchandising and marketing EVP Tony Bartel said in a statement to media outlets.

Bartel makes his prediction based partially on preorders -- MW2 is enjoying the largest number of preorders across its 6,200-store network for any title GameStop has ever offered for sale.

The other portion of the estimate comes from modeling on the previous title in the series: Call of Duty: World at War reportedly sold 2 million units in its first month on sale, and over 1 million monthly thereafter.

"Call of Duty: Modern Warfare 2 should easily surpass that launch mark based on the unbridled customer enthusiasm were seeing," says Bartel.


Related Jobs

Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[07.18.19]

QA Manager
Sony PlayStation
Sony PlayStation — San Mateo , California, United States
[07.18.19]

Global Partner Marketing Manager
Hi-Rez Studios
Hi-Rez Studios — Alpharetta, Georgia, United States
[07.18.19]

Senior Technical Artist
Hi-Rez Studios
Hi-Rez Studios — Alpharetta, Georgia, United States
[07.18.19]

Senior Sound Designer









Loading Comments

loader image