Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 26, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Moore: 10 Million Xbox 360s In First Year

Moore: 10 Million Xbox 360s In First Year

June 21, 2005 | By David Jenkins

June 21, 2005 | By David Jenkins
    Post A Comment
More: Console/PC

Speaking at the ELSPA Games Summit industry summit today in London, Peter Moore, corporate vice president of worldwide marketing and publishing for Xbox, has stated that Microsoft would seek to sell around 10 million units of the Xbox 360 within the first twelve to sixteen months of the new console's release.

Although Moore did not at first seem willing to suggest quite so specific a figure, he eventually admitted that the company would want to sell around 10 million units as part of its “first mover advantage”.

The Xbox 360 will be the first of the next generation of consoles to be launched, and is currently expected to receive a world-wide release before Christmas this year. The disadvantage of launching first, though, is that the additional time makes it possible for Microsoft’s rivals to further tune their hardware and software plans.

The company will also be concerned that Sony in particular will use the around six month advantage to increase marketing hype for the PlayStation 3, as it attempts to convince consumers to wait for their new console – the so-called “Dreamcast effect”.

The advantage of launching first for Microsoft, though, is that it has the chance to establish itself as a prominent next-generation format without initial competition.

"The target of 10 million units gives tremendous momentum to a platform," said Moore at the ELSPA event. The target is certainly an ambitious one, as the current lifetime to date total for Xbox consoles sales worldwide is only around 21 million after almost four years on sale.

Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States

Lead Character TD — Austn, Texas, United States

Senior Community Manager, World of Warships
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada

Experienced Software Engineer

Loading Comments

loader image