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Product: Ford Motor Company To Use modo 201

Product: Ford Motor Company To Use modo 201

June 9, 2006 | By Jason Dobson

June 9, 2006 | By Jason Dobson
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Idependent technology company Luxology announced that Ford Motor Company illustrator Chris Szetela has integrated modo 201 into his production pipeline. The software is being used by Ford Motor Company's illustration and graphics department at the company's world headquarters in Dearborn, Mich.

modo 201 is a 3D modeling, painting and rendering program designed to work in conjunction with other leading 2D and 3D software applications. It is meant to accelerate the creation of models, associated color and normal maps, and renderings in a modern workflow customized to enhance productivity for 3D artists working in game development, film visual effects, video production, graphic arts and design visualization.

"I recently used modo for a diagram photo-illustration, where I had to model a generic air conditioning system that would fit the same perspective as a photo of a Shelby Mustang GT 500, and then combine the two images together for a final illustration that appeared on one of our Motorcraft posters," explained Chris Szetela. "modo was very easy to learn and its interface is obviously designed with the artist in mind. I was able to customize scripts and assign macros to hotkeys - powerful features that helped simplify and expedite my 3D content creation process."

Brad Peebler, president of Luxology added: "This is a great example of how modo can be used to assist in the illustration pipeline at Ford World Headquarters, and fit in smoothly with existing tools from Adobe Systems and other vendors. We are committed to providing 3D tools that stand up to the exacting quality standards of great companies like Ford Motor Company."


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