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Rob Irving is a nine-year veteran of the game industry --both as a designer and as a writer -- and has spent long days (and nights) defining and refining my own views as to what makes good game design and what elements are essential to making a great concept into a great title. His experience in design is incredibly diverse: action titles, role-playing, simulations, PC, console, and even online titles, and he's contributed to every phase of development -- from proposals and design documents to interface, AI, level, and story design; from level layout to manual and hintbook writing; from scripting behind the scenes to writing what's you see and hear in the finished product.