Laralyn McWilliams has designed and helped build award-winning social, strategy, simulation, platform, brawler, FPS, and massively multiplayer online games. She was Creative Director for the ground-breaking MMO Free Realms at Sony Online Entertainment, which the New York Times called 'a triumph of the company's own reinvention.' She was also lead designer for the critically acclaimed Full Spectrum Warrior, which was the most nominated game of E3 2003.
She shared the top spot in Massive Online Gaming's 2010 list of the Top 20 Most Influential People in MMOs. She was also on Beckett's list of the top women in MMOs for 2010, and one of Gamasutra's 20 most influential women in games in 2008. She's a frequent speaker on casual game progression and the use of metrics in the design and operation of live game services.