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Korea Rising: Five Crucial Interviews

January 4, 2008 Article Start Previous Page 13 of 21 Next

What do you think is next for the 360 in Korea, after the holiday season?

DL: Christmas is very important. With the holiday season, we'll focus first on our own marketing, and on all games developed by Korean and Japanese developers. We think this season can be a really important opportunity, and we can try to make a big market for us.

It seems like a good time to take advantage of your lead over PlayStation 3.

DL: Actually, the PlayStation marketing managers are envying us, because we have a lot of various content lined up.

That's true. In terms of what kind of marketing you're doing... well, what kind of marketing are you doing? Walking around [in Seoul], I see Nintendo DS advertisements everywhere, and commercials and stuff. What kind of initiatives are you putting forth?

DL: We're going to have TV commercials for specified cable TV channels. It has a specific target base. Nintendo's for kids and teenagers, and... we will be in a lot of communities that can play the Xbox.

I see. So will you set up kiosks in malls and things like that?

DL: Yes. We're already doing it, and we will increase the presence. Especially in winter.

Do you think that price is a factor in people not buying it? Have you considered any further price cuts?

DL: I don't think price is the main factor. Because it's the holiday season, there will be a lot of packages, so that will have the same effect as a price cut. Still, even if people think it's kind of expensive, it will persuade them by showing how fun it is, by experiencing the opportunities.

So it's like pack-in software and stuff like that?

DL: Yes.

Which games are you going to be putting in?

DL: There will be an Xbox 360 Arcade. It will include arcade games, and HDMI ports newly installed, and other stuff, so they can buy it at a cheap price.

So kind of the same as the Arcade console pack release in the U.S.?

DL: Yes.

Right. Is there anything else you want to say about the Xbox initiatives in Korea and what you're doing?

DL: In Korea, there are not that many console games, the type where the main game is too big, so we want to share how fun console games are, and how it can be successful for the holiday season.

Article Start Previous Page 13 of 21 Next

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