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Executive Producer, Electronic Arts
As the executive producer for Will Wright's Spore, Lucy Bradshaw is currently working on one of the industry's most talked-about new titles. The vice president in charge of production and development at Maxis, she has produced noteworthy games like The Sims 2 and SimCity 4 -- and has played a large role in the development of the Sims series over the last decade.
Before moving to EA and Maxis in 1997, Bradshaw gained years of creative experience at studios like Activision and LucasArts.
She is also a regular speaker at conferences such as the Women in Games International and the National Youth Leadership Foundation, where she actively encourages women of all ages to pursue the creative opportunities available in the gaming industry.
Bradshaw's personal management style has been crucial to the development of The Sims as gamers know it today -- the series recently named the best-selling PC game of all time, with over six million copies shipped to date.
Working side by side with Will Wright, Bradshaw will be bringing her positive, encouraging approach to Spore, a game already heralded for its unique approach to world-building and god games.
Gamers will be able to see the full impact of Bradshaw's innovative influence when Spore is realized this September.
What her peers say
Sheri: "I am in awe of Lucy Bradshaw. She is simply one of the most competent, professional and influential women in games today. Under her expert guidance, titles from Monkey Island 2 to Madden NFL Football and The Sims have gone on to be household names. She doesn't get near the accolades she should and I wholeheartedly respect and admire her talent and accomplishments. I can't wait to see where she and her team are going to take us with Spore!"