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Sponsored Feature: Six Best Practices for Retooling Your Virtual Goods Payment System to Increase Conversions
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Sponsored Feature: Six Best Practices for Retooling Your Virtual Goods Payment System to Increase Conversions

March 2, 2012 Article Start Previous Page 3 of 3

5. Simplify and Consolidate Global Reporting

You need detailed, accurate numbers on revenue, payment method, transactions, conversion rates, average spend per user, per transaction and other detailed financial and payment statistics so you can make the right decisions to improve your offerings and grow your business.

Using multiple payment processors around the world means you'll be looking at multiple reports that make it difficult, if not impossible, to compile valid, actionable data reports and develop more effective business strategies.

PlaySpan's statistical reports give you access to a single consolidated reporting portal with all of your global transactional data.

By tracking data in a meaningful way with minimal effort and reviewing clear and concise reports, it's much easier for you to understand what's happening in your business at all times, giving you deep, actionable insights into your customers and your business drivers.

6. Know Your Customers More Intimately

After you're armed with accurate reporting, you can dig deeper into customer behaviors by leveraging robust analytics to optimize their online experiences.

Developers of online games, applications, social networks and Web services that intimately understand their customers' preferences will do a better job of keeping those customers satisfied.

Your knowledge of your customer habits, interests and preferences will be deepened and amplified by PlaySpan's key performance indicator dashboard that tracks critical customer data including detailed revenue by application, country, payment method and product, along with users, transactions, conversions and settlements.

PlaySpan's customer support team, consisting of payment and monetization consultants, will work closely with you to help you understand the meaning behind the data, create a roadmap for optimizing your game or site, and implement the changes that drive increased conversions and average revenue per user.

Enhanced with the Industry leading optimized storefront and marketplace solutions, optimized user interfaces, micropayment wallet and subscription options, fraud prevention, risk management and the world's most flexible payment gateway, a newly retooled and optimized virtual goods payment system may pay big dividends.

By leveraging some or all of the proven methods presented here, developers can enhance their users' online payment experience, build trust, increase conversions and grow their revenues and profits. PlaySpan will be happy to discuss our monetization capabilities that match your business needs. Contact us today.

GDC 2012 Info

The Game Developers Conference is just around the corner and PlaySpan will be there in force this year. It's our one year anniversary since our acquisition by Visa and we decided to put together some informative sessions to provide you with insightful data on virtual goods and real world experiences from leading game developers.

PlaySpan are conducting two information packed sessions and we'd like to see you all there.

Wed Mar 7 @ 5:00 pm, Room 2011 West Hall - "Consumer Interests and Behaviors in the Virtual Goods Economy" presented by Magid Associates.

Gaming is expanding in all areas of a person's life. Increasingly, virtual currencies and microtransactions are used to drive game revenue and increase gamer enjoyment. Frank N. Magid Associates examines this next step in the evolution of gaming in great depth and will present their research findings in this session. The session is sponsored by PlaySpan, a Visa company. Sample of data to be presented:

  • Consumer spending on virtual games across mobile, social, and online platforms
  • Planned spend for 2012 and if virtual goods/currencies continue to grow
  • An in-depth look into virtual currencies/microtransactions player profiles

Thu Mar 8 @ 5:30 pm Room 2020 West Hall - "Hear Leading Game Developers Share Their Monetization Lessons Learned"

As any engineer or producer will agree, data is a crucial element factored into game design. Data gathered from real world experience has special value and provides esteemed insights into things that worked and those that didn't. Attendees of this session will learn from different PlaySpan customers who will share from their experience helpful insights into their approach to monetization. The session is sponsored by PlaySpan. Game developers that will be presenting at this session include:, Nexon, 7G Entertainment and Paragon Studios.

And also don't forget to stop by and see our new booth, North Hall Booth #932.

Article Start Previous Page 3 of 3

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