Gamasutra: The Art & Business of Making Gamesspacer
Indie Exhibitor Lessons Learned: Mommy's Best Games' PAX Story
View All     RSS
August 19, 2018
arrowPress Releases
August 19, 2018
Games Press
View All     RSS
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse

If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Indie Exhibitor Lessons Learned: Mommy's Best Games' PAX Story

May 18, 2010 Article Start Page 1 of 4 Next

[Event booths can be a fantastic exposure opportunity for indies, but the costs, planning and process can be deceptively complex, Here, indie developer and Insomniac alum Nathan Fouts writes a detailed report about his experiences promoting his Xbox Indie Games titles Shoot 1UP and Grapple Buggy at PAX East, with a detailed breakdown of costs and caveats.]

I've been to E3 and GDC many times in the past, helping to demo games for various companies for which I've worked, but I have never had to organize and exhibit my own games and company until PAX East 2010 at the end of March.

It was a mammoth amount of work, but there seemed to be the potential for great marketing and an improvement in sales.

Given the rising popularity of this and other events, I thought there may be some other independent developers that would like to see, in detail, our successes, trials, and tribulations.

(Note: this is from the perspective of exhibiting at PAX East, not at E3, GDC, SXSW, etc.)


Booth layout

We displayed a playable demo of Grapple Buggy on a rented 50-inch plasma TV, since the game looks great in motion and easily attracts attention. We had two computers and 20-inch monitors running Shoot 1UP and hosted an hourly high score contest.

A final monitor looped a trailer highlighting games for our PC publisher, Blitz Game Studios (Weapon of Choice was announced for the PC during PAX, published by the Blitz 1UP program).

After talking to the people organizing the expo, they agreed to let me sublet my booth to our publisher. Our publisher paid us $500 in exchange for a badge and a space to show off their new games. We did this in order to help defray some costs, though I think it may have confused gamers approaching our booth.

Article Start Page 1 of 4 Next

Related Jobs

Tic Toc Games
Tic Toc Games — Burbank, California, United States

Tic Toc Games
Tic Toc Games — Burbank, California, United States

Monomi Park
Monomi Park — San Mateo, California, United States

3D Character Artist
Age of Learning, Inc.
Age of Learning, Inc. — Glendale, California, United States

Game Systems Designer

Loading Comments

loader image