Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 3, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Lifetime TV, RealNetworks Partner For New Casual Series

Lifetime TV, RealNetworks Partner For New Casual Series

July 17, 2007 | By Leigh Alexander

Lifetime Television and RealNetworks have announced a new partnership to create Lifetime Presents, a series of downloadable casual games specifically targeted toward the predominantly female audience of both Lifetime Television and RealArcade.

Real will ad-enable specific titles to run video promotions for Lifetime programming beginning in the summer of 2007. The announcement marks the latest partnership between the two, who have been collaborating on's casual games since 2004.

Lifetime says this most recent partnership will allow embedded ad content to specifically target the preferences and sensibilities of its casual gaming audience. According to the company, Lifetime's games initiative has become the top section on, and Lifetime Games has published more than 20 original web games and, more recently, downloadables.

Lifetime Presents will be supported by on-air and online promotions across Lifetime Television's platforms, while Real will run Lifetime promos within its ad-enabled games, allowing consumers longer periods of free game play in exchange for viewing contextual ads that appear between levels or during natural pauses in the game.

Real says it has doubled its ad-enabled game portfolio from 12 to 24 games over the past six months, serving up more than 9 million ad-enabled downloads in the past year.

The Lifetime Presents series will feature the release of new games each quarter, beginning with Games Cafe's Sally's Salon, which allows players to direct lead character Sally through a virtual beauty salon by performing beauty services, hiring employees, and customizing salon services. The title is expected to be released on July 25th.

"'s Games section is flourishing, and we look to this new endeavor to continue to drive the growth of Lifetime Games as well as our leadership position in women's entertainment across multiple platforms," said Kris Soumas, vice president of Games and Interactive for Lifetime Television.

Related Jobs

Klang Games GmbH
Klang Games GmbH — Berlin, Germany

Senior Level Artist
Klang Games GmbH
Klang Games GmbH — Berlin, Germany

Senior Game Designer
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Programmer (Character Technology team)
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer

Loading Comments

loader image