Last week, prior to E3, Digital Media Wire ran, in conjunction with I-play, Nokia and QUALCOMM, the Mobile Games Insider event, an exclusive mobile games event for "one hundred of the industry's key movers and influencers." Games On Deck talked to I-play CEO David Gosen
about the event and I-play’s recent purchase by Oberon.
In this excerpt, Gosen opens up about I-play’s continued commitment to original IP in the wake of its purchase by Oberon Media
“…as you know the mobile market is pretty much dominated by licensed products. We will absolutely be looking a taking some Oberon IP to mobile, but likewise we want to take our IP from mobile to web in return.
What's been interesting as well is the response from our partners, now that we represent the perfect opportunity for brands to be launched or extended across multiple platforms in a synchronous way. So you could be launching a movie, and on that day and date that you release it, you can release games on mobile, web, on Live Arcade, across a number of different platforms. That opens up significant opportunities, not just for us and Oberon, but for our partners as well.”
You can now read the complete feature
, which includes more from Gosen on the state of I-play, as well as his thoughts on the recent Mobile Games Insider event (no registration required, please feel free to link to this feature from external websites).