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Hothead, Penny Arcade Partner For Indie Distribution Site Greenhouse

Hothead, Penny Arcade Partner For Indie Distribution Site Greenhouse

April 2, 2008 | By Brandon Boyer

Developer Hothead and Penny Arcade have announced The Greenhouse, a new web-based distribution platform dedicated to "supporting independent game development worldwide," first launched to release their collaborative episodic title On the Rain-Slick Precipice of Darkness.

The two have formed a new company to support development of the platform, known as Greenhouse Interactive, and have said the network is "built to supplement other online game delivery platforms."

Though the company hasn't yet announced any future titles to be added to the service, Greenhouse is intended to provide a "content delivery method focused on independent developers, helping indie games and gamers come together."

Penny Arcade's Robert Khoo said Greenhouse will provide an outlet for games "too niche or too risky in terms of game play for the top publishers to be comfortable with distributing."

Added Hothead's Vlad Ceraldi, "Digital distribution opens so many doors for independent game development, arguably just like the VCR and DVD players did for indie films. We believe in the Greenhouse as an opportunity to support other indie developers and complement the platforms and services currently out there, ensuring that the environment for such development firmly takes root and continues to grow."

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